Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
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Answer:
c. pool
Explanation:
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This could happen either because that person already accomplish their final fulfillment in life or could no longer relate with the value that held by the current social group.</span>
Answer:
LCM = $15.5
Explanation:
RC = $14
Ceiling: NRV = $17
Floor: NRV – PM
Net realizable value for product ALPHA -Normal profit for product ALPHA
= $17 – $1.50= $15.5
Market= $15.5
LCM = $15.5
Therefore the proper per unit inventory value for product ALPHA applying LCM will be $15.5