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postnew [5]
3 years ago
9

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing

strategy?A) market segmentation, differentiation, positioning, and market targetingB) positioning, market segmentation, mass marketing, and market targetingC) market segmentation, market targeting, differentiation, and positioningD) market alignment, market segmentation, differentiation, and market positioningE) market recognition, market preference, market targeting, and market insistence
Business
1 answer:
podryga [215]3 years ago
8 0

Answer:

C.

Explanation:

Companies cannot appeal to all buyers in the marketplace, or at least not to all buyers in the same way.

This strategy focuses on targeting a specific set of customers, retaining them by meeting their needs, and using metrics to measure their satisfaction.

Steps:

-Market segmentation. Is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs.

-Market targeting. Consists of a set of buyers who share common needs or characteristics that the company decides to serve.

-Differentiation. A market coverage strategy in which a firm decides to to target several market segments and desing separate offers for each. Focus on how the company can create differentiated value for targeted segments.

-Positioning. The way the product is defined by consumers on important attributes. The place the product occupies in consumers’ mind relative to competing products.

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upine Corporation uses a job-order costing system with a single plantwide predetermined overhead rate based on machine-hours. Th
Fed [463]

Answer:

Total overhead applied = $220

Explanation:

Total variable overhead estimated = Variable manufacturing overhead per machine-hour * Total machine-hours

Total variable overhead estimated = ($2 * 32,700)

= $65,400

Total overhead estimated = Total variable overhead estimated + Total fixed overhead estimated

Total overhead estimated = $65,400 + $294,300

Total overhead estimated = $359,700

Predetermined overhead rate = Total overhead estimated / Total machine hours

= $359,700 / 32,700

=$ 11 per machine hour

Hence, the total overhead applied = Predetermined overhead rate * Total machine hours  L716

Total overhead applied = ($11 * 20)

Total overhead applied = $220

3 0
3 years ago
Which of the following is the correct term to
chubhunter [2.5K]
Standards because it represents how someone acts or how people want them to act
4 0
3 years ago
2+5=32<br> 4 how is he 5 at the same time
blondinia [14]

Answer:

7 = 32

Explanation:

??

4 0
3 years ago
Which of the following statements are true of an installment loan?
elena-14-01-66 [18.8K]

Answer:

4) has a fixed number of payments in equal amounts

Explanation:

1) the term is much longer than other loans

FALSE, installment loans can be short or long, the term refers to periodic payments.

2) lower interest rates are charged to borrowers

FALSE, interest rates vary depending on the customer and the purpose of the loan, they can be higher or lower.

3) is technically an unsecured loan

FALSE, they can be secured or unsecured loans, there is no one size fits all rule

3 0
3 years ago
The business structure that is linear and has producers at one end and consumers at the other is known as a(n) ______
den301095 [7]

Pipeline is the business structure that is linear and has producers at one end and consumers at the other. A business structure is a term used to describe a company's legal structure and how it affects the day-to-day operations of a firm for example partnership. An unincorporated firm run by a single person is known as a sole proprietorship.  

Corporations, partnerships, holding companies, non-profits, subsidiaries, and limited liability companies are a few examples of common business structures. Due to the lack of continuous procedures like shareholder meetings and voting, a sole proprietorship and partnership are easy to start up.

To learn more about business structure, click here.

brainly.com/question/14929883

#SPJ4

7 0
1 year ago
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