<u>Global marketing mix</u> that includes different strategies and types of ads based on the target market.
The first new product pricing strategies is called price-skimming. It is also referred to as market-skimming pricing. Price-skimming (or market-skimming) calls for setting a high price for a new product to skim maximum revenues layer by layer from those segments willing to pay the high price.
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Complete Question: Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps the banks to ________.
A) reduce the rate of customer defection
B) make low-profit customers more profitable
C) enhance the growth potential for each customer through cross-selling
D) increase the longevity of the customer relationship
E) focus disproportionate effort on high-value customers
Answer:
B) make low-profit customers more profitable
Explanation:
Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps the banks to make low profit customers more profitable.
The basic logic behind this strategy is that when customers find something coming free, then they start taking it for granted, they don't pay much attention to it, therefore, when the some services are free, customers will not be spending much on them, like upgrading, monthly plan up-gradations, monthly or annual subscriptions. Consequently, to turn the those customers into highly valuable customers, companies charge for the services which were free of cost in the past.
Answer:
The correct answer is D. Economies of scope.
Explanation:
The Economies of scope means the reduction of the average costs under the production of two or more products or services together. This must always be observed in the production process, in order to strategically plan the entire internal production process of the company. By implementing this type of joint production, great savings are achieved in own production factors, seeking effective diversification in the market.
Answer:
Explanation:
See the attached for a spreadsheet of the values given in the problem statement. We have simply added the salary to the value of the preference and subtracted the one-time moving expense.
The right-most column shows the net increase in value of moving to Miami for each of the householders. Bonnie achieves so much more value that her net value outweighs the rather significant hit in value that Donna experiences.
If the vote is by net value to the householders, they must vote to move. There are no householders that have a net zero change in value.
_____
<em>Comment on democracy</em>
A decision based on net value does not account for the rather significant cost to Donna. If the household values mental health and interpersonal relationships, the fact that one member suffers badly from the move should be enough to sway the decision against it.