Question

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to come up with names for a new beach resort. You are engaged in ________________, a form of new idea generation.
A) R&D
B) licensing technology
C) consumer research
D) geodemographic analysis
E) brainstorming

Answer 1

Answer:

E) brainstorming

Explanation:

Based on the information provided within the question it can be said that you are engaged in brainstorming. This refers to a group creativity technique in which people within the group provide whatever ideas come to mind that may provide a solution to the problem that is being discussed. The best idea is then chosen by the group and implemented. Which is what the advertising agency in this scenario is doing in order to come up with a name for their new Beach Resort.