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artcher [175]
3 years ago
11

Suppose you are a manager for a multinational company that produces a variety of beauty products. Heartland Company was founded

in 1942 and began making shampoo and soap products. Heartland, headquartered in St. Louis, Missouri, now sells hair care, soap, and makeup products in 22 countries across the globe. Heartland holds the majority market share in the U.S. and is largely regarded as a trend-leader in hair and beauty products. As the Global Brand Vice President, you have been tasked with taking the brand to Brazil, considered to be a large cosmetics market in the next few years. The Brazilian cosmetics and hair care market is largely dominated by Belleza who currently holds a 60% market share. Belleza is marketed toward young, fashion-forward women. The second largest company, Botánico, holds just a 20% share of the market. Your research suggests that while Botánico has efficient manufacturing and distribution, young consumers see them as being a brand for their mothers and grandmothers.
Given the information above, what is the best market entry strategy for this company?

a. Partnership
b. Exporting
c. Outsourcing
Business
1 answer:
Vitek1552 [10]3 years ago
5 0

Answer:

a. Partnership

Explanation:

Brazil is a market that can be tricky if exporting is used. Botanico is struggling at 2nd position with only 20% share but are efficient in manufacturing and distribution which can be utilized by Heartland. Heartland is known as trend setter which is something Botanica lacks currently to woo the young women and girls into buying their products A partnership would simply result that competitive edges of both the parties can be employed together to win over the market.

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The scenario that show workplace rules need to be changed is Workers voting to disband their union because they feel that it has not adequately represent their interest.

<h3>What is a workplace?</h3>

A workplace is a designated location or place where employees of and employer work or a place where workers perform their designated duties.

Therefore, The scenario that indicate workplace rules need to be changed to resolve conflict is Workers voting to disband their union because they feel that it has not adequately represent their interest.

The question is incomplete are the options were not given.

Here are the options from another website.

  • A lack of deadlines for research staff, preventing other staff members from getting information in a timely fashion
  • Line workers and executives not eating together at lunch, except for onescheduled day each month
  • An employee threatening to quit, because he did not get a raise that he hadcounted on and believed he deserved
  • Workers voting to disband their union because they feel that it has not adequately represent their interest.

Learn more about workplace below.

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What is one reason why the overall unemployment rate understates the actual employment situation?
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Answer:

It does not consider all the unemployed people.

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