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artcher [175]
3 years ago
11

Suppose you are a manager for a multinational company that produces a variety of beauty products. Heartland Company was founded

in 1942 and began making shampoo and soap products. Heartland, headquartered in St. Louis, Missouri, now sells hair care, soap, and makeup products in 22 countries across the globe. Heartland holds the majority market share in the U.S. and is largely regarded as a trend-leader in hair and beauty products. As the Global Brand Vice President, you have been tasked with taking the brand to Brazil, considered to be a large cosmetics market in the next few years. The Brazilian cosmetics and hair care market is largely dominated by Belleza who currently holds a 60% market share. Belleza is marketed toward young, fashion-forward women. The second largest company, Botánico, holds just a 20% share of the market. Your research suggests that while Botánico has efficient manufacturing and distribution, young consumers see them as being a brand for their mothers and grandmothers.
Given the information above, what is the best market entry strategy for this company?

a. Partnership
b. Exporting
c. Outsourcing
Business
1 answer:
Vitek1552 [10]3 years ago
5 0

Answer:

a. Partnership

Explanation:

Brazil is a market that can be tricky if exporting is used. Botanico is struggling at 2nd position with only 20% share but are efficient in manufacturing and distribution which can be utilized by Heartland. Heartland is known as trend setter which is something Botanica lacks currently to woo the young women and girls into buying their products A partnership would simply result that competitive edges of both the parties can be employed together to win over the market.

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In 1999, the bureau of labor statistics reported that ? died from electrocutions at work, accounting for almost ? of all on-the-
castortr0y [4]
The correct answer would be 278 and 5 percent, respectively. <span>In 1999, the bureau of labor statistics reported that 278 died from electrocutions at work, accounting for almost 5 percent of all on-the-job fatalities that year. Hope this answers the question. Have a nice day.</span>
7 0
3 years ago
Through the capital budgeting process, financial managers will decide which ___________ the organization will fund.
frozen [14]

Answer: project or investments

Explanation:

Capital budgeting is the process tbat us used by a business when the projects or investments that a particular business wants to undertake are critically looked into and the b at one is chosen.

Through the capital budgeting process, financial managers will decide which project or investments the organization will fund.

5 0
3 years ago
Simone started the meeting at BCD Co. by focusing the attendees on the company's current status. "We have a good product mix," s
WINSTONCH [101]

Answer:

Market development

Explanation:

Market development can be described as a marketing strategy in which new market segments are identified and developed for current products of a company.

The focus of a market development strategy are the existing customers and new customers in the targeted segments that are not currently buying the products of the company.

Market development is therefore a marketing strategy that is employed when a company wants to expand its total market by making effort to promote its current product to new consumers or a new geographical area.

From the question, the statement that  "To continue to grow, we need to target more segments" by Simone indicates that the strategic path Simone is pursuing is <u>market development</u>.

6 0
3 years ago
Home Services common stock offers an expected total return of 14.56 percent. The last annual dividend was $2.27 a share. Dividen
prohojiy [21]

Answer:

Dividend yield=10.3%

Explanation:

Mv=Do(1+g)/(Ke-g)

MV=?

Do=2.27

g=2.1%

Ke=14.56%

Mv=2.27(1+2.1%)/(14.56%-2.1%)

MV=2.75/(12.46%)

MV=$22.1

Dividend yield=dividend per share/share price per share

Dividend yield=2.27/22.1

Dividend yield=10.3%

5 0
4 years ago
The total cost​ (in dollars) of manufacturing x auto body frames is ​C(x)=60,000+400x. ​(A) Find the average cost per unit if 20
Nesterboy [21]

Answer:

a) Average price per unit = 700

b) average marginal cost = -1.5 dollars/frame

c) For 201 frames are produced = $698.5

Explanation:

Given Data:

C(x) = 60000 + 400x

a) Average cost for 200 units:

Total Cost of 200 units will be:

C(200) = 60000 + 400(200)

C(200) = 140,000

Total Cost of 200 units = 140,000

Average price per unit = Total Cost / number of units

Average price per unit = 140,000/200

Average price per unit = 700

b) Marginal Average Cost:

We know that marginal cost = C^{'}(x)

And the average marginal cost = \frac{d}{dx} \frac{C(x)}{x}

So,

= the derivative of (\frac{60,000 + 400(x)}{x})

= the derivative of (\frac{(60,000)}{x} + 400)

= \frac{-60,000}{x^{2} } + 0

So,

average marginal cost = \frac{-60,000}{x^{2} }

at x = 200 units

average marginal cost = \frac{-60,000}{200^{2} }

average marginal cost = -1.5 dollars/frame

c) Average cost per frame if 201 frames are produced:

We already seen in the part b that, the average marginal cost is decreasing by 1.5 dollars /frame. So,

if 201 frames are produced the instead of 200 then the difference is of 1 frame and we discussed that average marginal cost of 1 frame is decreasing at 1.5 dollars per frame.

So,

As we know the average cost from part a = 700 dollars.

Therefore, for 201 item = 700 dollars -1.5 dollars

For 201 frames are produced = $698.5

5 0
3 years ago
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