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artcher [175]
3 years ago
11

Suppose you are a manager for a multinational company that produces a variety of beauty products. Heartland Company was founded

in 1942 and began making shampoo and soap products. Heartland, headquartered in St. Louis, Missouri, now sells hair care, soap, and makeup products in 22 countries across the globe. Heartland holds the majority market share in the U.S. and is largely regarded as a trend-leader in hair and beauty products. As the Global Brand Vice President, you have been tasked with taking the brand to Brazil, considered to be a large cosmetics market in the next few years. The Brazilian cosmetics and hair care market is largely dominated by Belleza who currently holds a 60% market share. Belleza is marketed toward young, fashion-forward women. The second largest company, Botánico, holds just a 20% share of the market. Your research suggests that while Botánico has efficient manufacturing and distribution, young consumers see them as being a brand for their mothers and grandmothers.
Given the information above, what is the best market entry strategy for this company?

a. Partnership
b. Exporting
c. Outsourcing
Business
1 answer:
Vitek1552 [10]3 years ago
5 0

Answer:

a. Partnership

Explanation:

Brazil is a market that can be tricky if exporting is used. Botanico is struggling at 2nd position with only 20% share but are efficient in manufacturing and distribution which can be utilized by Heartland. Heartland is known as trend setter which is something Botanica lacks currently to woo the young women and girls into buying their products A partnership would simply result that competitive edges of both the parties can be employed together to win over the market.

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Creative Images Co. offers its services to individuals desiring to improve their personal images. After the accounts have been a
Marysya12 [62]

Answer and Explanation:

The journal entries are shown below:

Fees Earned 694,400

         To Wages Expense 471,000

        To Rent Expense 69,500

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        To Miscellaneous Expense 14,900

        To Violet Lozano, Capital 127,900

Violet Lozano, Capital 12,000

          To Violet Lozano, Drawing 12,000

 Now the post trail balance is

Cash                            12,700

Accounts Receivable 28,190

Supplies                     1,780

Equipment               125,600

Accumulated Depreciation             41,910

Accounts Payable                            15,240

Salaries Payable                                1,400

Unearned Rent                                   5,720

Sonya Flynn, Capital                        104,000

Totals                 168,270                 168,270

5 0
2 years ago
n rural areas electrical power is often sold by ____________ that take advantage of the government's policy to sell them electri
Dmitriy789 [7]

Answer:

Cooperatives

Explanation:

Cooperatives are people-centered enterprises owned, controlled, and run by and for their members to realize their common economic, social, and cultural needs and aspirations.

4 0
2 years ago
just paid an annual dividend of $3.00 per share last year. Management just announced that future dividends will increase by 2 pe
Misha Larkins [42]

Answer: $3.31

Explanation:

Dividends will increase by 2% so using a future value formula would show the amount of dividends in year 5.

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7 0
3 years ago
Which method for counting gross domestic product focuses on the money paid for all the factors of production as well as profits
Otrada [13]

The method of GDP calculation that looks at the profits earned by business owners and the money paid for factors of production is the <u>Income approach</u>.

<h3>How is the income method of GDP used?</h3>

With the income method, the total amount that was paid for to access the factors of production is looked at.

This shows how much spending happened in the economy. The profits of entrepreneurs is also looked at as it is income earned, and not money spent on production.

Find out more on the income method of GDP at brainly.com/question/994415

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4 0
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Answer:

differences in national cultures

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5 0
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