I agree with the person above - being debt free within the next 15 years in an example of a long-term goal.
A short-term goal would involve hours, days, or even months. But here, we're talking about years, at least 15 of them, which is a long time during which many things can change. So it is definitely a long-term goal, given that it won't expire any time soon.
Consider your objective generate more leads, demonstrate thought leadership, increase online visibility, close a sale, create brand awareness and provide customer education. know your budget and what you can spend and what you can't spend understand your customer
Good Public relations skills lah - IT peeps must communicate with their teammates to come up with new ideas like app or what not what
Scientific background- the discovery of advance science could propel new discovery in tech area
Answer:
A Bond's current market value represented by
is the present value of a bond as on today. Present value of a bond is it's future cash flows in the form of coupon payments and principal repayment discounted at investor's expectation in the market also referred to as Yield to maturity(YTM).
Present value of a bond is given by the following equation,

where C= Annual coupon payments
YTM = Yield to maturity/ cost of debt/ market rate of return on similarly priced bonds
RV = Redemption value of bond
n = number of years to maturity
<u>a. A bond's coupon rate is higher than it's yield to maturity, then the bond will sell for more than face value.</u>
Hence, if the company pays more interest than what is paid in the market on similarly priced bonds, such bonds shall sell at more than their face value.
<u>b. If a bond's coupon rate is lower than it's yield to maturity, then the bond's price will increase over it's remaining maturity.</u>
Similarly, if a bond pays lower rate of interest than the market rate of interest on similarly priced bonds, the bond shall sell at lower than it's face value and the price will increase over the remaining life of such bonds.