<span>DELETE because it makes sense you welcome </span>
Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
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Answer:
voidable title
Explanation:
A voidable title is considered good and valid title until voided.
For example, I purchase a PS4 from my nephew who is a minor and I sell it to my neighbor, and my neighbor purchased it on good faith. My nephew can decide to void the contract because he was a minor, but since I passed good title to my neighbor while the contract was valid, my neighbor doesn't have to return the PS4.
The difference with a void title is that a void title was never good and valid.
On the other hand, if I had stolen the PS4, I would never have good title over it, and I sell it to my neighbor. The rightful owner of the PS4 can claim it back and my neighbor must return it because the contract was void since I never had good title on the PS4.
Answer:
Swen is using product/service repositioning strategy.
Explanation:
Product Repositioning simply refers to the art of altering the target markets perception of one's product and or services.
Swen is still in the clothing business. He has only changed the way he delivers it to the target consumers.
Of course, this sometimes calls for a change in product mix (which refers to altering the type of products being offered). However, the central idea of the strategy still holds as customers now see the business differently.
This type of strategy is easier to pull off for start-ups, or unpopular businesses trying to make a comeback. Where the business is a well-established brand, it can prove extremely difficult and may be costly.
Cheers.
