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exis [7]
3 years ago
9

Integrated marketing communications is a strategic approach designed to achieve the objectives of a marketing campaign using the

elements of the promotional mix to convey a unified message to the firm’s various audiences.1. True2. False
Business
1 answer:
MakcuM [25]3 years ago
4 0
<h2>The given statement is true.</h2>

Explanation:

  • In marketing this is a holistic approach for communicating product promotion to the customer
  • Available in both offline and online
  • Used for creating seamless customer experience
  • Applicable for One-to-one-marketing, direct marketing and mass marketing
  • It consists of advertising, public relation sales promotion, etc
  • This is done to attract customer and bring more business
  • This has an ability to reach many customers through variety of channel
  • It can attract all types of customers
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Charles was the last person on his block to purchase a color television set, and that was in the 1980s. He just couldn't see the
dezoksy [38]

Answer:

Charles is classified in the adopter category called "Latecomers"

Explanation:

Latecomers are traditional consumers. For them, buying a new product brings a feeling of extreme psychological discomfort. They do not like news, even flee from it, and consider it immature to buy an innovative article in the market.

Latecomers represent 16% of consumers, are insecure to adopt new things, do not like to try new things and do not follow fads. Being traditionalists, they always perform the same way and only adopt innovation when there is no other alternative. Like Charles, who only bought the color TV because his old tv stopped working.

3 0
4 years ago
Costco has started its operations in China through an e-commerce partnership with Alibaba. Which method of expanding internation
s344n2d4d5 [400]

Answer:

C. Importing, exporting and countertrading

Explanation:

The e commerce partnership with Ali baba will enable them (Costco) buy (import) and sell (export) goods using the internet, and also transfer money and data to execute these transactions.

Importation involves buying of goods or services from other countries.

Exportation means selling of goods and services to other countries.

Countetrading means the exchange of goods and services which are paid in part or whole with other goods and services.

3 0
3 years ago
Software designed for real estate agents is an example of ________ software. project management vertical market general business
leva [86]
Software designed for real estate agents is an example of vertical market software. The vertical market software is type of software focused on <span>specific industry or market and their needs.
Horizontal market software on the other hand can be used in </span><span>a wide array of industries.</span>
8 0
3 years ago
How do i know if i received the third stimulus payment?.
alexandr1967 [171]

Answer:

Use the IRS Get My Payment tool to track stimulus money

For the third stimulus check: It's worth visiting the IRS' online portal designed to track the status of your 2021 payment. Generally, it should tell you when your check will be processed and how you'll receive it: for example, as a paper check in the mail.

Explanation:

4 0
3 years ago
Meno is 64 years old. Although continuously faced with considerable stress and difficulty in his life, he always displays an opt
sweet-ann [11.9K]

Answer:

B. probably live longer than those without such positive attitudes.

Explanation:

An attitude is an entity or principle which defines a person's personality and thoughts. It helps a person building an emotional outlook altogether. Attitude can be both positive and negative. It affects the thought, emotions, and feelings of the person. It depends on the attitude how a person handles a situation. In the case of Meno, it is because of his positive attitude that he will be able to live longer and happier than other people.

3 0
3 years ago
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