Question

Integrated marketing communications is a strategic approach designed to achieve the objectives of a marketing campaign using the elements of the promotional mix to convey a unified message to the firm’s various audiences.1. True2. False

Answer 1

The given statement is true.

Explanation:

• In marketing this is a holistic approach for communicating product promotion to the customer
• Available in both offline and online
• Used for creating seamless customer experience
• Applicable for One-to-one-marketing, direct marketing and mass marketing
• It consists of advertising, public relation sales promotion, etc
• This is done to attract customer and bring more business
• This has an ability to reach many customers through variety of channel
• It can attract all types of customers