Integrated marketing communications is a strategic approach designed to achieve the objectives of a marketing campaign using the

Question

3 years ago

9

elements of the promotional mix to convey a unified message to the firm’s various audiences.1. True2. False

1 answer:

MakcuM [25] · Answer 1 · 2022-02-21T12:14:39+03:00

<h2>The given statement is true.</h2>

Explanation:

In marketing this is a holistic approach for communicating product promotion to the customer
Available in both offline and online
Used for creating seamless customer experience
Applicable for One-to-one-marketing, direct marketing and mass marketing
It consists of advertising, public relation sales promotion, etc
This is done to attract customer and bring more business
This has an ability to reach many customers through variety of channel
It can attract all types of customers