Question

Despite conventional thinking, __________ accounts for the bulk of promotional spending in many firms. this is especially true for firms selling consumer products in grocery stores and mass-merchandise retailers. advertising publicity sales promotion public relations personal selling

Answer 1

Despite conventional thinking, sales promotions account for the bulk of promotional spending in many firms. This is especially true for firms selling consumer products in grocery stores and mass-merchandise retailers. 

Consumers love sales promotions and buy more when they are on sale, or BOGO. Many grocery stores have BOGO items weekly and consumers stock up because it is on "sale".