Old Major's instruction is given in chapter one during the meeting in the old barn. All the animals have assembled to hear what he has to stay. The key point of his directive is that the animals should rise up against Man and be rid of him forever.
Personification- I'm not quite sure, but, "Is this a dagger which I see before me," appears to be personification. I could be wrong.
Apostrophe- None, that I know of.
Allusion- "I have thee not, and yet I see thee still."
Hyperbole- "The handle toward my hand? Come. let me clutch thee:--"
Answer:
I'm not exactly sure but the last paragraph seems like it appeals to sight
the main means of mass communication (broadcasting, publishing, and the Internet), regarded collectively.