Question

Gerald is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerald will likely use a(n) __________ strategy.
a. direct investment
b. franchising
c. exporting
d. joint venture
e. strategic alliance

Answer 1

Answer: Option b

Explanation: In simple words, it refers to an arrangement under which one entity allows the other entity to use its procedures and brand name for the business in return of any loyalty or other such benefits.

In the given case, Gerald wants to operate his business globally and not eager to control all of it.

Hence from the above we can conclude that franchising is the best option for Gerald.