Answer: B. CONFLICT PERSPECTIVE
Explanation:
CONFLICT PERSPECTIVE
This theory which was opined by Karl Marx suggests that society keeps competing for limited resources and as such is in continuous conflict.
According to this theory, individuals and groups within society work to maximize their benefits and hold onto wealth by any means necessary including the disregard of the health and safety of athletes in this scenario.
Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Answer:
<u>discontinuous innovation.</u>
Explanation:
Discontinuous innovation occurs when a new product is launched in the market that influences the design of new consumption habits, new value and new market.
They can also be called radical technological innovation, as they not only add value to an existing product, but create a product that can meet needs that were not possible with a previous product, so it is justified to say that there is a new product and market, such as analog cameras and digital cameras.
There is greater risk and cost in creating a product of discontinuous innovation than incremental product continuation, because creating something new involves many processes, time and costs, and there is still the possibility that the product will not be accepted in the marketplace. Therefore, it is essential for the company to conduct research and development, marketing research, create something that adds value and has a low cost to consumers, and then invest effectively in discontinuous innovation.
Answer:
a decreasing rate.
Explanation:
Total utility of an individual is the satisfaction which is achieved by consuming one additional unit of good. When a person achieves more goods his marginal utility declines. When the total utility is increased, the rate of utility is decreasing.
