People do have preference. Routine response behavior is the marketing term for this type of consumer behavior.
<h3>What is consumer behavior?</h3>
Consumer behavior is known to be the study of how people, customers, groups, etc., often select, buy, or use goods, and services to answer to their needs and wants.
Routine Response is also known as Programmed Behavior. Here one is buying low cost items and as such one do not need much search and decision effort.
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Answer:
The correct answer is letter "A": affordable food creates an external benefit rather than an external cost in the case.
Explanation:
Externalities are costs third parties have to be responsible for even if they were not involved in causing the externality. There are positive externalities and negative externalities. <em>Positive externalities</em> are those that third parties benefit from. <em>Negative externalities</em> affect third parties.
Thus, importing less-expensive but chemically-dangerous food will create a positive externality to consumers purchasing those types of foods since less money is getting out of their pockets without them having to influence discounts.
Answer:
Average Customer Retention rate = 80%
Average Value of Sales per year per customer = $120
Average customer acquisition cost = Customer acquisition oriented market expenses per month/
number of new customers acquired per month
Average customer retention cost = $75
CLV =[1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)
![= [1/(1-0.8)] x 120-(40+75)](https://tex.z-dn.net/?f=%3D%20%5B1%2F%281-0.8%29%5D%20x%20120-%2840%2B75%29)
=$485
A) Average customer retention rate =90%
B) Average value of sales per year per customer = $125
C) Average customer acquisition cost =$60
D) Average customer retention cost =$100
CLV = [1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)
![= [1/(1-0.9)] x 125 - (60+100)](https://tex.z-dn.net/?f=%3D%20%5B1%2F%281-0.9%29%5D%20x%20125%20-%20%2860%2B100%29)
E) Customer Lifetime Value = 1090
Explanation:
Here are the spreadsheets.
Answer:
The answer is: B) withdrawal cognitions
Explanation:
Withdrawal cognitions (in business) can also be referred to as "Quitting process", its definition is: the overall thoughts and feelings about quitting a job.
Anyone who has ever worked for someone else has either quitted his job or thought about quitting his job. There are lots of reasons for doing this, the main one is lack of job satisfaction (e.g. we don't like our work, we want to get paid better, we work too many hours, etc.).
But quitting a job is rarely an easy task, because a job is important to almost everyone, we need to work. Quitting itself is a whole process, where you evaluate the pros and cons of doing so, you might also doubt on your decision to either quit or stay. That process is withdrawal cognitions.
Answer:
<u>Relationship selling</u>
Explanation:
Relationship selling is focussed more upon successfully building a long term relationship between a seller and a buyer rather than being merely focussed upon effecting a sales through .
The technique emphasizes upon the quality of interaction between the seller and the buyer which shall serve as a basis for develoment of a future relationship between the company and the customer.
This technique is prominent in case of those companies that rely on repetitive purchases on part of the buyer like private instructors. Good relationships may lead to customer loyalty which prompt repetitive purchases at their end.
In the given case, the supplier company's sales person rearranged production schedule so as to accomodate unexpected demand from a major client. Such an action demonstrates company's sales policy with emphasis upon relationship selling.
