Mores are customs of a society are the things that guides the social and normal way of live of the people in a society. Most mores turns to laws most mores that are violated attracts penalties ,but a more is not like saying " excuse when you need to pass someone" that is why option 3 is not a statement about mores, saying excuse before you pass someone is not a part of mores.
Pine uses Starbucks as an example to illustrate how price points change as consumers move from purchasing a simple product to purchasing an experience. Explain what happens to the cost for the customer as these stages progress