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german
3 years ago
9

The next step after developing a market-product grid and estimating market sizes in the segmentation process is to ________ appr

opriate target markets.]
Business
1 answer:
joja [24]3 years ago
5 0

Answer:

<u>Select</u>

Explanation:

Marketing segmentation is usually done on the basis of demographic, which is based upon age composition or the population, psychographic which is based upon personality traits and the attitudes of consumers, geographical which is based as per the location of the consumers and behavioral which is based upon buyer buying habits and trends of past purchases.

Once the products in a particular market have been assigned i.e product market grid, and market size been estimated in terms of the estimated number of consumers within a segment, the next step is to select appropriate target markets.

Target markets refer to identified consumer groups with similar tastes, preferences and buying habits.

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Gibson Pharmaceuticals manufactures an over-the-counter allergy medications called Breathe. Gibson is trying to win market share
snow_tiger [21]

Answer:

Explanation:

(1) Overhead Absorption Rate (OAR) = Overhead cost/No of Activities

Materials Handling Cost :

Cost driver ⇒ Kilos ( 13,000 kilos)

OAR = $130,000/13,000 =  $10

Packaging Costs

Cost driver ⇒Machine hours ( 2,300 hours)

OAR = $460,000/ 2300=  $200

Quality Assurance Cost

Cost driver ⇒ Samples

OAR = $118,000/ 2,000  =$59

(2) Total Overhead Cost Allocated to each unit

Commercial containers

Materials Handling Cost = $10 X 8,096 = $80,960

Packaging Costs = $200 X 1,800 = $360,000

Quality Assurance Cost = $59 X 260 = $15,340

Total Costs = $80,960 + $360,000 + $15,340 = $456,300

Total commercial containers produced = 2,700

Overhead cost per unit of Container produced = $456,300/ 2,700 = $169 per unit

Travel-pack line

Materials Handling Cost = $10 x 5,976 = $59,760

Packaging Costs             = $200 x  600 = $120,000

Quality Assurance Cost = $59 x 360      =$21,240

Total Costs = $59,760 + $120,000 + $21,240 = $201,000

Total Travel packs produced = 30,000

Overhead cost per unit of travel pack = $201,000/ 30,000 = $6.7

(3) Using Original System ( Cost per machine hours)

Commercial containers

Total Overhead cost (using Machine hours) = $300 x 1,800   = $540,000

Total Overhead cost per unit = $540,000/2,700 = $200

Travel-pack line

Total Overhead cost (using machine hours) = $300 x 600 = $180,000

Total Overhead cost per unit = $180,000/30,000 = $ 6

(4)

Activity Based costing : this approach make use of activities that drive cost as a basis to determine the overhead cost per unit. This is more relevant in the current day manufacturing system where there are major activities that drive cost other than just machine hours. Using ABC allowed for fair sharing of overhead costs among different products lines which also help in determining the right pricing and identify which product consumed more activities that drive cost.

Whereas, traditional system relied on the assumption that overhead costs are majorly driven by machine hours which obviously may not be true in the current day production system. Using this approach may lead to a wrong pricing of products and also lead to  wrong decision being made on a products most especially where the company has more than one product lines.

In the case of Gibson, commercial  containers overhead unit cost was over estimated while Travel-pack line overhead unit cost was under-estimated using original costing system.

The error under original system was latter corrected using ABC

5 0
3 years ago
A company borrowed 10,000 by signing a 180-day promissory note 9%.the total interest due on the maturity date is: (use 360 days
alexira [117]

Answer: $450

Explanation:

A Promissory note is a type of notes which carry a fixed interest rate. In a Promissory note, the issuer of the note has made a promises to pay a fixed amount with interest on the maturity date to the payee.

Answer and Explanation:

Face value of the promissory note = $10,000

Maturity period = 180 days

Interest rate = 9%

Interest payable on maturity = $10,000 × 9% × 180/360

= 10,000 × 0.09 × 0.5

= $450

The total interest due on the maturity date is $450.

5 0
4 years ago
A bond with a 5-year maturity has a face value of 1,000 and coupon of 8%. Its amortization schedule is 20% at the end of year 3
tatiyna

Answer:

Its total cash flow at the end of year 3 is:

$792.

Explanation:

a) Data and Calculations:

Maturity of bond = 5 years

Face value = $1,000

Coupon rate = 8%

Amortization schedule for each year = 20% (100/5)

Bond’s Periodic Cash flows:

End of year 1 = $200 + $80 interest ($1,000 * 8%) = $280

End of year 2 = $200 + $64 interest ($800 * 8%) =  $264

End of year 3 = $200 + $48 interest ($600 * 8%) =  $248

Total cash flow at the end of year 3 =                       $792

6 0
3 years ago
Bella is looking into getting an apartment that costs $800 per month. How much does she need to make per year in order to comfor
Andreyy89
$41,600
 is the correct answer
please give brainliest

4 0
4 years ago
Gadget Twin Inc. has an expected net operating profit after taxes, EBIT(I-T), 12,600 million in the coming year. In addition, th
lina2011 [118]

Answer:

$10,670 million

Explanation:

The computation of the free cash flow is shown below:

= EBIT × (1 -Tax Rate) + Depreciation & Amortization - Change in Net operating Working Capital - net capital Expenditure.

= $12,600 million - $0 - $1,890 million - $40 million

= $10,670 million

We simply deduct the increase in net operating capital and the net capital expenditure from the EBIT after tax so that the accurate amount can come

All other information which is given is not relevant. Hence, ignored it

8 0
4 years ago
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