Question

Tracy is thinking of marketing a new energy drink. Her target market will be parents of young children who need an energy boost in the car while driving from dance lessons to soccer games. She plans on testing whether or not parents will like her new energy drink by offering free samples to students outside of the student union. If the majority of students say they like her product, she will go ahead with the product launch. Tracy may have a problem with the ___________ of her findings in this market research project.

Answer 1

Answer:

The correct answer is  Generalizability.

Explanation:

The generalizability theory (theory G) allows to measure the reliability of a test by quantifying the importance of each of its sources of variability. The error is redefined, as a condition or facet of measurement, using the generalizability coefficient as a measure to estimate reliability. This approach does not contradict the fundamental approaches of the classical theory of tests, but can be seen as an extension of it.