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OLga [1]
3 years ago
8

Jenny was buying the company’s first digital copier, and she involved all of the company's department heads in the decision. Jen

ny spent weeks evaluating options, inviting RFPs, and negotiating with vendors before she finally made a purchase decision. This buying situation would most likely be classified as a_______.
Business
1 answer:
Iteru [2.4K]3 years ago
7 0

Answer:

<em>New Buy</em>

Explanation:

A new buy <em>is a situation that requires an item to be purchased for the very first time. </em>

It is crucial for the business seller to provide a compelling argument in this type of purchasing situation to use their product line and a lot of information to help the business owner make an informed choice.

A new buy scenario can take much longer to happen as participants in the research evaluation and purchase center will have to make the final decision.

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