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gogolik [260]
3 years ago
5

_______ refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter. a.

Market targeting b. Market diversification c. Market divesting d. Market positioning e. Market mixing
Business
2 answers:
alisha [4.7K]3 years ago
7 0

Answer:

Market targeting.

Explanation:

Market targeting refers to the process of evaluating the attractiveness of each market segment and selecting one or more segments to enter.

To discover the overall attractiveness of the segment, there are two factors which are used in this process:

i. Attractiveness of Segment:

This feature helps to determine whether the segment is attractive or not.

ii. Objectives and Resources of Company:

This feature must analyze whether the segment is suitable in the marketing objectives or not.

andreev551 [17]3 years ago
5 0

Answer:

market targeting

Explanation:

took the test

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Answer:

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Explanation:

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(Special comments:

It must be noted that the higher return shows that the investment is also highly risky because nobody is going to give you more with low risk associated investments. This means lower return on Stock B is also preferable here for the risk averse investor because it carries lower risks.)

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