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Naily [24]
3 years ago
13

While shopping for a new dress to wear at her high school reunion, Gemma buys an expensive designer dress because of the prestig

e associated with the designer brand. She wants to convey to her old classmates that she is rich and successful. Gemma most likely decided on the dress on the basis of _____.
a.
hedonic criteria
b.
enduring involvement
c.
conjoint analysis
d.
temporal factors
Business
1 answer:
beks73 [17]3 years ago
7 0

Answer:

a. hedonic criteria

Explanation:

While shopping for a new dress to wear at her high school reunion, Gemma buys an expensive designer dress because of the prestige associated with the designer brand. She wants to convey to her old classmates that she is rich and successful. Gemma most likely decided on the dress on the basis of <u>hedonic criteria.</u>

Hedonic purchase are made to feel pleasure, fun and luxury. This purchase are meant for maintaining social status. It is opposite to the utilitarian purchase which are made for nessesities and basic need of life. Hedonic purchase are influnced by peer group, society and self ego.

Hence, the given case Gemma most likely decided on the dress on the basis of Hedonic criteria.

You might be interested in
What is the most important about the Finance Manager of an agency?
Archy [21]

Often, controllers oversee the accounting, audit, and budget departments. Treasurers and finance officers direct their organization's budgets to meet its financial goals. They oversee the investment of funds. They carry out strategies to raise capital (such as issuing stocks or bonds) to support the firm's expansion.


i hope this helps you out!!!!

3 0
3 years ago
Morrow Inc. uses the percentage of credit sales method of estimating doubtful accounts. The Allowance for Doubtful Accounts has
Black_prince [1.1K]

Answer:

$9,400

Explanation:

The computation of ending balance in the Allowance for Doubtful Accounts account is shown below:-

The ending balance in the Allowance for Doubtful Accounts account = Net credit sales × Bad debt losses + Unadjusted credit balance

= $190,000 × 3% + $3,700

= $5,700 +$3,700

= $9,400

Therefore for computing the ending balance in the Allowance for Doubtful Accounts account we simply applied the above formula.

7 0
3 years ago
Larkspur University sells 4,800 season basketball tickets at $60 each for the entire 15-game home schedule. (a) Give the entry t
snow_tiger [21]

Answer:

The Journal entry is as follows:

Cash A/c                    Dr. $288,000

To Unearned basketball ticket revenue A/c     $288,000

(To record the sale of the season tickets)

Workings:

Given that,

Total number of tickets sold = 4,800

Selling price of ticket = $60 each

Cash = season basketball tickets sold × Selling price of each ticket

        =  4,800 tickets × $60 per ticket

        = $288,000

5 0
3 years ago
May 3 Allied made its first and only purchase of inventory for the period on May 3 for 3,000 units at a price of $9 cash per uni
Airida [17]

Answer:

Explanation:

May 3

Dr merchandise inventory 27,000

   Cr Cash 27,000

May 5

Dr Accounts receivable 19,500

    Cr Sales 19,500

May 5

Dr COGS 13,500

     Cr Merchandise inventory 13,500

May 7

Dr Sales returns and allowances 1,950

     Cr Accounts receivable 1950

Dr Merchandise inventory 1350

     Cr COGS 1350

May 8

Dr Sales returns and allowances 750

     Cr Accounts receivable 750

May 15

Dr Cash 16464

Dr Sales discount 336

    Cr Account receivable 16800

19500-1950-750 = 16800

16800*2% = 336

7 0
3 years ago
Kristy visited a car showroom as she wanted to buy a new car. While she was looking at a new range of compact luxury sport sedan
adell [148]

Answer:

Option C.

Explanation:

In terms of making sales, Closing is a term that is used to refer to the moment when a customer decides to make the purchase.

There are numerous closing techniques, and the minor-point close is one of the techniques.

The minor-point close is the technique whereby the salesperson tries to intentionally gain the agreement of the customer or prospect on a minor point, and then uses it to assume that the sale is closed.

This technique is exemplified in the scenario presented above. Edward has concluded that Kristy wants to buy the black car, just because she has agreed that she liked it.

3 0
3 years ago
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