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Naily [24]
3 years ago
13

While shopping for a new dress to wear at her high school reunion, Gemma buys an expensive designer dress because of the prestig

e associated with the designer brand. She wants to convey to her old classmates that she is rich and successful. Gemma most likely decided on the dress on the basis of _____.
a.
hedonic criteria
b.
enduring involvement
c.
conjoint analysis
d.
temporal factors
Business
1 answer:
beks73 [17]3 years ago
7 0

Answer:

a. hedonic criteria

Explanation:

While shopping for a new dress to wear at her high school reunion, Gemma buys an expensive designer dress because of the prestige associated with the designer brand. She wants to convey to her old classmates that she is rich and successful. Gemma most likely decided on the dress on the basis of <u>hedonic criteria.</u>

Hedonic purchase are made to feel pleasure, fun and luxury. This purchase are meant for maintaining social status. It is opposite to the utilitarian purchase which are made for nessesities and basic need of life. Hedonic purchase are influnced by peer group, society and self ego.

Hence, the given case Gemma most likely decided on the dress on the basis of Hedonic criteria.

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The correct answer is (C) lines of credit accessible with credit cards.

Explanation:

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3 years ago
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I think it's A

Explanation:

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3 years ago
Which is NOT one of the similarity between projects and operations Both are Performed by Individuals Both are Limited by constra
bonufazy [111]

Answer:

Both are ongoing

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5 0
4 years ago
Mesa corp. allocates overhead to production on the basis of direct labor costs. mesa's total estimated overhead is $450,000 and
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3 years ago
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