Question

Lenox China Co. would like to get its annual Christmas ornament series into Macy's department stores. Macy's has a buying office in New York City that makes decisions on its giftware buys. Which promotional element would be most appropriate for Lenox to use to reach the Macy's buyers?
a. advertising
b. personal selling
c. sales promotion
d. public relations
e. advertising and public relations

Answer 1

Answer: Option (B)

Explanation:

Here, in this particular case we can state that Lenox would use personal selling as the promotional element in order to reach their Macy's buyer. Personal selling is referred to as use of individuals by businesses in order to sell their commodity after meeting their respective clients face-to-face. The sellers mostly tend to advance the commodity through their belief, conviction appearance and the knowledge regarding the commodity.