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cricket20 [7]
3 years ago
6

Lenox China Co. would like to get its annual Christmas ornament series into Macy's department stores. Macy's has a buying office

in New York City that makes decisions on its giftware buys. Which promotional element would be most appropriate for Lenox to use to reach the Macy's buyers?
a. advertising
b. personal selling
c. sales promotion
d. public relations
e. advertising and public relations
Business
1 answer:
dezoksy [38]3 years ago
5 0

Answer: Option (B)

Explanation:

Here, in this particular case we can state that Lenox would use <em>personal selling </em>as the promotional element in order to reach their Macy's buyer. Personal selling is referred to as use of individuals by businesses in order to sell their commodity after meeting their respective clients face-to-face. The sellers mostly tend to advance the commodity through their belief, conviction appearance and the knowledge regarding the commodity.

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Blue Apron delivers to your front door all the ingredients and instructions for preparing full meals for two or four people for
Vanyuwa [196]

Answer:

Place Mix

Explanation:

Blue Apron delivers to your front door all the ingredients and instructions for preparing full meals for two or four people for several occasions weekly. Delivery to your home would constitute place mix element of the marketing mix for Blue Apron.

Basically , Market mix have<em> four </em>elements they are -

1. <u>Product Mix </u>- It refers to all the decisions which are related to the product.

2.<u> Price Mix</u> - It refers to all the decisions which are related to the price of the product.

3.<u> Promotion Mix</u> - It refers to all the decisions which are related to the promotion or sale of the product.

4. <u>Place Mix</u> - It refers to all the decisions which are related to make the product deliver to the customer.

When the product is not deliver at the right time and at the right place to the customer ,then all other activities of the marketing mix will be of no use . <em>Place Mix is an important element of the Marketing Mix.</em>

Place Mix have two elements which have in distribution of the product they are -

   1. <u>Channels of distributions</u> - It includes the people and the firm .

   2. <u>Physical distributions</u> - It includes the transportation or warehouse.

   

8 0
3 years ago
Payment for the use of a copyrighted work is called a
tatyana61 [14]

<span>Payment for the use of a copyrighted work is called a tax

</span>
7 0
3 years ago
during step 3 of the decision making process you are identifying options it's helpful to approach this step as a ________. brain
Vika [28.1K]

Answer:

Prioritized list

Explanation:

Step 3 of the decision-making process is to identify alternatives or options. Therefore, finding many options so that the individual cannot make any wrong decision during the time of choosing the right option. If the person identifies the various options, he or she can choose the most optimal list. In that case, testing, or brainstorming activity cannot help to proceed with alternatives. Prioritizing the list will be helpful to approach in 3rd step to find the best possible options. Therefore, option D is the answer.

5 0
3 years ago
Read 2 more answers
By their third birthday, what percentage of toddlers in the united states are toilet trained
AfilCa [17]
My best estimate is 23% or lower.
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3 years ago
Which type of reputation is affected by material a person posts to an online discussion forum that is accessed only by people in
liraira [26]

Answer:

professional and private

Explanation:

Reputation can be regarded as an opinion or believe about something, individual or organization, it is the judgement or the information known by people about an individual or organization. When this reputation is been accessible by a specific kind of people i.e not by the general public, it is reffered to as professional and private reputation.

It should be noted that professional and private reputation is affected by material a person posts to an online discussion forum that is accessed only by people in his or her company.

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