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cricket20 [7]
3 years ago
6

Lenox China Co. would like to get its annual Christmas ornament series into Macy's department stores. Macy's has a buying office

in New York City that makes decisions on its giftware buys. Which promotional element would be most appropriate for Lenox to use to reach the Macy's buyers?
a. advertising
b. personal selling
c. sales promotion
d. public relations
e. advertising and public relations
Business
1 answer:
dezoksy [38]3 years ago
5 0

Answer: Option (B)

Explanation:

Here, in this particular case we can state that Lenox would use <em>personal selling </em>as the promotional element in order to reach their Macy's buyer. Personal selling is referred to as use of individuals by businesses in order to sell their commodity after meeting their respective clients face-to-face. The sellers mostly tend to advance the commodity through their belief, conviction appearance and the knowledge regarding the commodity.

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Answer:

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Explanation:

  • Let's start with a definition of profit or benefit: Benefit=(Price-Cost)\times{Quantity}
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A monopolist is not very much concerned about the product as customers have no alternatives but to buy that product.

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In the given question, it's given that There is often only one provider of cable television services in each region of the country: Time Warner is in New York, Comcast is in most of New England, and so forth.

So, it would have caused Comcast to become an overly large <u>monopolist</u> with too much power if it buys Time Warner.

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