Answer: e. To drive up market share
Explanation:
Differentiation strategies involve adding features to a good to make it stand out from the Competition. Since these features are usually beneficial, the value of the good goes up and the company selling them can charge more. This is the main way things are done in Monopolistic markets.
However, sometimes it is best to charge the same price the Competition is charging even though you have a better product. This way the company is able to capture Market Share because the consumers will believe they are getting a better value for their money. For instance, if a company was selling Toyotas at $2,000 and it's competitor was selling the same Toyota but with 2 extra tires for the same $2,000 who would you use? The Competitor most likely.
This is why a firm might want to keep prices in line with competitors.
I would choose the cost-focus strategy because it depends on what the product is. The sales team should determine where the product would be placed on the cost leadership spectrum as it can help determine the value of what the product is worth. To add-on, cost-focused pricing focuses on building a reputation for the product as a good product for people to buy therefore your company becoming a niche leader in that product industry. In the end though, any product pricing strategy can work but it all depends on the situation and the resources around a business and product. Hope this helps!
Answer:
The correct answer is E
Explanation:
Educate is the word which is defined as teaching, train, provide intellectual, social instruction and moral to someone, which is usually at a university or at a school.
When the potential consumers who arrive at the stores or websites, the marketer have the opportunity for educating the customers regarding the offered advantage or benefits and the value proposition. Therefore, it is an example of educating the consumers.
Answer:
The correct answer is B
Explanation:
Internal control is the control, procedures and rules which are executed by the company that ensures the integrity of the accounting as well as the financial information so that could promote accountability and help in preventing the fraud.
So, the one which weakness the internal control of the company is the Clerk 3, checks the mails and then remittances are signed. The Clerk 3 has the responsibility of record keeping. Therefore, giving a signed check to Clerk 3 states that the clerk have the access to an asset which violates the separation of duties.