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4 years ago

Which aspect of marketing (branding, promotion, or market research) is the most important for companies to consider when

Business

1 answer:

fenix001 [56]4 years ago

7 0

Market Research

Explanation:

In a global business, The firm often goes into uncharted territories for themselves and takes heavy risks in places unknown to them. In such a situation market research done right is the best thing a firm can hope for apart from all other things.

A market not suitable for their products will simply not be beneficial no matter how everything else works out.

For example, McDonald's setting up operations in India made its menu suit the Indian taste pallet and was able to carve out a market share while other food chains were not as quick to do it.

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Phishing is looking for and reporting online scams. True or False

MAXImum [283]

False. Phishing is usually considered emails that are sent that look genuine but are actually from scammers trying to obtain personal or financial information.

4 0

4 years ago

Read 2 more answers

Shanken Corp. issued a bond with a maturity of 30 years and a semiannual coupon rate of 6 percent 4 years ago. The bond currentl

OverLord2011 [107]

Answer:

The company’s total book value of debt is $95,000,000.

Explanation:

1st Issue of Bonds:

Face Value = $45,000,000

Market Value = 95%*$45,000,000

= $42,750,000

Annual Coupon Rate = 6%

Semiannual Coupon Rate = 3%

Semiannual Coupon = 3%*$45,000,000

= $1,350,000

Time to Maturity = 26 years

Semiannual Period to Maturity = 52

Let semiannual YTM be i%

$42,750,000 = $1,350,000*PVIFA(i%, 52) + $45,000,000*PVIF(i%, 52)

Using financial calculator:

N = 52

PV = -42750000

PMT = 1350000

FV = 45000000

2nd Issue of Bonds:

Face Value = $50,000,000

Market Value = 54%*$50,000,000

= $27,000,000

Time to Maturity = 15 years

Semiannual Period to Maturity = 30

Let semiannual YTM be i%

$27,000,000 = $50,000,000*PVIF(i%, 30)

Using financial calculator:

N = 30

PV = -27000000

PMT = 0

FV = 50000000

Total Book Value of Debt = $45,000,000 + $50,000,000

= $95,000,000

Therefore, The company’s total book value of debt is $95,000,000.

7 0

3 years ago

Data for a Poisson with mean 10 A BigJet flight from Philadelphia to Boston has 60 seats. The high fare is $400 and the low fare

barxatty [35]

Answer:

Consider the following calculations

Explanation:

Co = low fare = $ 100

Cu = high fare - low fare = 400 - 100 = $ 300

Critical ratio = Cu/(Cu+Co) = 300/(300+100) = 0.75

In the table, look for F(q) >= 0.75 , that value is 0.792 and corresponding value of q = 12. Therefore,

Optimal protection level = 12

Refer the table for q=12, Expected shortage, L(q) = 0.5

Expected high fare seats to be sold = Mean demand - Expected shortage = 10-0.5 = 9.5

Probability of a full flight = 0.792

6 0

4 years ago

A partnership intentionally created and recognized, orally or in writing is known as a(n) _____ partnership.

quester [9]

A partnership intentionally created and recognized, orally or in writing is known as a express partnership.
hope this helps!

8 0

3 years ago

The marketing manager would like to introduce sales commissions as an incentive for the sales staff. The marketing manager has p

77julia77 [94]

Answer:

The overall effect on the company's monthly net operating income of this change is $40,960

Explanation:

New contribution margin ($154 - $11)=143

New unit monthly sales (9,800 + 320)=10,120

New total contribution margin (10,120 units * 143 per unit)= 1,447,160

Present total contribution margin (9,800 units * 154 per unit)=1,509,200

Changes in total contribution margin=(62,040)

Plus Savings in sales person's salaries= 103,000

Change in net operating income $40,960

7 0

3 years ago