Businesses often segment the market based on key demographics such as age, gender, income level or marital status, but they also use more precisely defined categories to target specific groups.
Answer:
The opportunity of exploiting market niches is highlighted in the given scenario.
Explanation:
A market niche is "a small but profitable segment of a market suitable for focused attention by a marketer. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them. See also market segmentation.
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Reference: WebFinance Inc. “What Is Market Niche? Definition and Meaning.” BusinessDictionary.com, 2019
Answer:
The break-even point is $25,900 units
Explanation:
In this question we use the formula of break-even point in unit sales which is shown below:
= (Fixed expenses) ÷ (Contribution margin per unit)
where,
Contribution margin per unit for product A = (Selling price per unit - Variable cost per unit) ×product mix
= ($13.50 - $6.15) × 40%
= $2.94
Contribution margin per unit for product B = (Selling price per unit - Variable cost per unit) ×product mix
= ($16.75 - $6.85) × 60%
= $5.94
So, the total contribution margin would be equal to
= $2.94 + $5.94
= $8.88
And, the fixed cost is $230,000
Now put these values to the above formula
So, the value would be equal to
= $230,000 ÷ $8.88
= $25,900 units
Answer:
A. Lower prices can benefit the general economy.
