When marketers evaluate the attractiveness of each potential segment and decide in which of these groups, they are engaging in targeting.
A serviceable obtainable market also known as a target market, can be defined as a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A serviceable obtainable market is a subset of the total market for a service or product. Target market used to helps increase the effectivity of the campaign.
There are 5 different types of targeting, such as:
- Behavioral Targeting
- Contextual Targeting
- Search Retargeting
- Site Retargeting
- Predictive Targeting
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The problem with this survey is: <span>The sample is too small so it is a flawed sampling method
The survey with this kind of small number often does not represent the truth of the general recipients simply because it does not leave enough room for margin of errors.
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Answer:
Data mining refers to the ability of an organization to extract relevant information for a large reservoir of data that belong to its users for the purpose of increasing service/product efficiency.
One example of a company that requires data mining for the success of its business is Amazon. Amazon is categorized by many as an online retail giant. Their Customer-Centric approach to doing business is enhanced by their ability to leverage off historical data to reduce the time spent on resolving customer queries and/or complaints.
Generally, there are four basic data mining functions. They are:
- Prediction Function: This function allows for the owner to spot patterns in behavior and use this as a yardstick to predict for forecast other variables that will enable the increment in the quality of value offered/delivered.
- Function Description: This functionality highlights attributes of a set of data in the database
- Classification Function: This is very close to Function Description only that in this case, it helps in the creation of a model that describes the class or concept of data.
- Association Function: This functionality highlights the relationship between data
The above functions cannot be carried out by data query processing or simple statistical analysis because data mining involves the identification of patterns and relationships using algorithms whilst data query refers to the issuance of instructions in search of specific results.
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The leased line is a type of WAN (Wide Area Network) connection is not shared with other users and has continuously available communications channels. Leased line is a dedicated private circuit or data line that interconnects two or more sites. It is provided in exchange for a monthly fee or rent. It is <span>a kind of private telecommunication line with fixed bandwidth (rate).</span>
Answer:
The biggest challenge is PNG
