Question

Interactive television with video-on-demand capabilities changes how people watch television and how consumers access the Internet. This technology requires significant customer education for most people. What type of product life cycle would be associated with this product?

Answer 1

Answer:

The correct answer is: high-learning .

Explanation:

The product life cycle involves all the stages a product goes through from its introduction in the market until its eventual decline. Under this approach, products can be labeled as high-learning and low-learning. High-learning products are those that require a certain level of knowledge from consumers. The introduction of these products lasts longer.

Thus, television with video-on-demand capabilities is a high-learning product since consumers must know how to request videos according to what they are looking for and the technology necessary to play them -TV's with special features, internet connection, and type of subscriptions, for instance.