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maks197457 [2]
4 years ago
9

When developing a strategy, how should marketing managers use information on trends and patterns about the different generations

, including Baby Boomers, Generation X, and Millennials?
Business
1 answer:
Sav [38]4 years ago
7 0

Answer:

The correct answer is letter "E": None of these answers is correct.

Explanation:

Generational Cohorts divide individuals of the last century into five (5) groups: <em>Silent (1928-1945), Baby Boomer (1946-1964), Generation X (1965-1980), Generation Y (1981-1997), and Generation Z (1998-present)</em>. For marketing purposes, managers should consider characteristics such as <em>age, lifestyles, and buying patterns</em> in each of those groups. Each of them will have different preferences since people's ages vary from one group to another implying individuals will be looking forward to satisfying different needs.

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In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent t
kodGreya [7K]

Answer:

brand dilution

Explanation:

Brand dilution simply refers to a successful brand becoming a weak brand due to excessive overuse.

This usually happens when:

  • a company extends a successful brand into every single product that they can come up with.
  • in order to increase volume, the company starts to add cheaper versions of the same brand that do not have the same quality.

In this case, Bic started to brand products that aren't related with its main business.

3 0
3 years ago
(1) : (2) : (3)DI - C : DI - C : DI - C$0 - $4 : $0 - $65 : $0 - $210 - 11 : 80 - 125 : 20 - 2020 - 18 : 160 - 185 : 40 - 3830 -
vekshin1

Answer: B

The marginal propensity to save will remain unchanged in each of the countries.

Explanation:

Marginal propensity to consume (MPC) is the percentage of increase or decrease in income that goes to consumption

Marginal propensity to save (MPS) is the percentage of increase or decrease in income that goes into savings. It can also be expressed as:

1 - MPC

Average propensity to save measures the level of saving at a given level of income.

The marginal propensity to save measures changes in savings relative to changes in income but the income remains unchanged here, the MPS also remains unchanged.

3 0
4 years ago
During 2021, Deluxe Leather Goods issued 797,000 coupons which entitles the customer to a $4.50 cash refund when the coupon is s
Arada [10]

Answer:

Deluxe should report a liability for un-redeemed coupons of 799,875

Explanation:

Estimated coupons to be redeemed     597,750

(797,000 * 75%)

Less: Coupons redeemed                     <u> 420,000 </u>

Coupons un-redeemed                          177,750

X Cost per Coupon                                <u>   4.50    </u>

Liability for un-redeemed Coupons  <u>799,875   </u>

3 0
4 years ago
A NASDAQ security is bid at $42 and offered at $42.25. An over-the-counter trader effects a trade at $42.25 and charges a commis
ella [17]
$42.25
- trade prices that are shown on the tape DO NOT include commission.
4 0
3 years ago
The Reid Co. acquired a piece of land for a new factory paying $100,000. Reid demolished the old building at a cost of $20,000,
Julli [10]

Answer:

A$118,000 B.$333,000

Explanation

Land$100,000

Demolition20,000

Scrap value(5,000)

Title insurance1,000

Paving assessment2,000

Total land cost($118,000)

B. The cost of the building recorde

d by Reid

Archirectfees$25,000

Construction interest8,000

Building cost300,000

Total building cost. $333,000

3 0
4 years ago
Read 2 more answers
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