1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Morgarella [4.7K]
2 years ago
14

Shopper marketing brings brand managers and account managers together to connect with consumers along the entire path-to-purchas

e, whether it be at home, on the go via mobile marketing, or in the store. Select one: True False
Business
1 answer:
belka [17]2 years ago
5 0

Answer:

The correct answer is: True.

Explanation:

To begin with, the concept known as<em> "Shopper Marketing" </em>refers to a discipline that is not limited to in store marketing activities but instead is focus on the fact of identifying the consumer and drive him in the process of purchase and connect with them along the whole process itself due to the fact that in this discipline what the marketers are looking forward is to obtain the result of making the shopper more understandable of his own needs by guiding him through the process until the purchase.

You might be interested in
Prepare income statements based on variable costing for each of the 2 years. 2.Prepare income statements based on absorption cos
enot [183]

Answer:

The question is incomplete, it is missing the accounts and numbers, so I looked for a similar question:

<em>The Rehe Comany sells its razors at $3 per unit. The company uses a first-in, first-out actual costing system. A fixed manufacturing cost rate is computed at the end of each year by dividing the actual fixed manufacturing costs by the actual production units. The following data are related to its first two years of operation: </em>

<em>                    2011 2012 </em>

<em>Sales 1000 units  1200 units </em>

<em>Costs: </em>

<em>Variable manufacturing  700 500</em>

<em>Fixed manufacturing  700 700</em>

<em>Variable operating (marketing) 1000 1200 </em>

<em>Fixed operating (marketing)  400 400</em>

<em />

                                                           2011                  2012

Sales                                               1000 units         1200 units

Production                                          1400                  1000  

Costs:  

Variable manufacturing                      $700               $500

per unit $0.50

Fixed manufacturing                           $700               $700

Variable operating (marketing)         $1000             $1200

Fixed operating (marketing)               $400               $400

cogs under absorption costing 2011 = ($1,400 / 1,400) x 1,000 = $1,000

cogs under absorption costing 2012 = $400 + ($1,200 / 1,000) x 800 = $1,360

1.                                    INCOME STATEMENTS

                                      VARIABLE COSTING

                                                             2011                    2012

Total sales revenue:                        $3,000                $3,600            

Opening inventory:                               ($0)                 ($200)

Variable manufacturing:                   ($700)                 ($500)

<u>Ending inventory:                               $200                   $100 </u>

Gross contribution margin:             $2,500               $3,000

<u>Variable operating:                         ($1,000)              ($1,200)</u>  <u> </u>

Contribution margin:                        $1,500                $1,800  

Fixed manufacturing:                         ($700)                ($700)

<u>Fixed operating:                                ($400)                ($400) </u>

Net operating income:                       $400                  $700

2.                                   INCOME STATEMENTS

                                   ABSORPTION COSTING

                                                             2011                    2012

Total sales revenue:                        $3,000                $3,600            

<u>COGS:                                             ($1,000)                ($1,360) </u>

Gross margin:                                  $2,000                $2,240

<u>Operating costs:                             ($1,400)               ($1,600) </u>

Net operating income:                       $600                   $640

3. Under variable costing, closing inventory = 400 units x $0.50 (variable production costs per unit) = $200.

Under absorption costing, closing inventory = 400 units x $1 (production cost per unit) = $400

Since closing inventory is $200 higher under absorption costing, then net operating income during 2011 increases by $200.

4. a) Variable costing is more likely to result in inventory buildups. Since variable costing determines the value of closing inventory only using variable manufacturing costs, their value is much lower. E.g. in this case the value of closing inventory 2011 under variable costing is $200, while under absorption costing it is $400. This means that less costs are transferred from one year to another.

b) Cost of goods sold must include all production costs (both variable and fixed). This way COGS costs cannot be over estimated during one year and under estimated the next.

<em> </em>

<em />

3 0
3 years ago
Steve sells his home to Srivani and ends up with a producer surplus of $100,000. Srivani has a consumer surplus of $1,000 from t
amid [387]

Answer:

Both parties experience surplus, but there is inequity because Steve has a much larger producer surplus

Explanation:

The options to this question wasn't provided. Here are the options : Both parties experience surplus, but there is inequity because Steve has a much larger producer surplus. Both parties experience surplus, so the transaction was equitable. Only Steve benefits from the sale. Srivani will not be happy with her purchase.

Consumer surplus is the difference between the willingness to pay of a consumer and the price of the good.

Producer surplus is the difference between the price of a good and the least amount the seller is willing to sell his good.

While both parties earn a surplus, the producer surplus exceeds the consumer surplus . Therefore, the seller benefited more from the trade than the consumer.

I hope my answer helps you

3 0
3 years ago
Robin Baker, a top manager at Westinghouse, has recently been put in charge of a new multi-million dollar project. She selects s
natulia [17]

Answer:

The answer is: A) Autocratic

Explanation:

Autocratic leadership style, also known as authoritarian leadership, is characterized by heavy control by the group's leader. The leader makes all the decisions and doesn't value the subordinates' contributions. Autocratic leaders make decisions based on their ideas and personal judgement, not the others'.

7 0
3 years ago
Briefly discuss Sherif’s (1966) classic study of boys at summer camp in terms of findings and implications for understanding com
Serhud [2]

Sherif’s (1966) classic Robbers Cave study of boys at summer camp finds the relationship between the two groups of boys immediately deteriorated when the event began.

In the 1940s and 1950s, social psychologist Muzafer Sherif and his associates conducted a number of investigations, including the Robbers Cave experiment. Sherif investigated the interactions between male groups at summer camps and a competitor group with the hypothesis that "when two groups have competing purposes... their members would become antagonistic to one other even when the groups are constituted of normal well-adjusted individuals at a summer camp " The Robbers Cave study found the incident swiftly escalated once the parties started throwing jabs. The Sherif discovered that the summer camps' surveys, in which they were asked to score their own team and the opposing team on good and bad attributes, contained questions about group animosity.

Learn more about Sherif here:

brainly.com/question/14407858

#SPJ9

5 0
10 months ago
The shop works two shifts per​ day, 8 hours per​ shift, 220 days per year.​ Currently, the company operates four​ machines, and
Alborosie

Answer:

shsjsjwwjjjwwkkwkajsjwa

7 0
3 years ago
Other questions:
  • The number of jobs available in the U.S. economy is largely determined by the number of workers private firms choose to hire. In
    13·1 answer
  • Tatum Company has four products in its inventory. Information about the December 31, 2021, inventory is as follows: Product Tota
    7·1 answer
  • Mark Johnson invests a fixed percentage of his salary at the end of each year. This year he invested $1500 For the next 5 years,
    10·1 answer
  • The philosophical leaders of the quality movement, Philip Crosby, W. Edwards Deming, and Joseph M. Juran, had the same general m
    9·1 answer
  • A firm is reviewing a project with labor cost of $9.00 per unit, raw materials cost of $25.25 a unit, and fixed costs of $13,000
    14·1 answer
  • Morey purchased a house for $150,000, paying $15,000 in cash and giving a mortgage to BigBank for the balance. When Morey defaul
    12·1 answer
  • Dingo Division’s operating results include: controllable margin of $150,000, sales totaling $1,200,000, and average operating as
    13·1 answer
  • When sport/event organizations seek sponsors who will exploit the sponsorship, what benefit are they seeking to gain?
    5·1 answer
  • Following is the information concerning operating activity for Annette County. For the year ended June 30, the net change in tot
    11·1 answer
  • The relationships between inventory and throughput, and inventory and operating expense are defined as follows: As everyone is s
    14·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!