Opentable is a reservation mechanism for restaurants. It uses the Internet to allow consumers to reserve tables in many places throughout the United States. It is an example of multichannel marketing.
The goal is to attract, retain, and build relationships with buyers who use various channels. It is a blending of different communication and delivery channels.
Intensive Distribution: As many outlets as possible. The goal of the intensive distribution is to penetrate as much of the market as possible.
Multichannel marketing is a blending of different communication and delivery channels. The goal of multichannel marketing is to attract, retain, and build relationships with buyers who use various channels.
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Answer:
in the primary market and usually with the assistance of an investment banker.
Explanation:
Primary markets are ones where newly issues securities are sold. When companies seek to gain capital from investors, they issue securities that can be bought buy investors in exchange for capital.
Investment bankers are usually involved in the sale of securities in the primary markets. They obtain the securities on behalf of the investors.
Primary markets are also called new issues market
Answer:
Seller Janet delivers a disclosure statement to Buyer Amanda. Amanda reads it over and decides everything looks good enough to continue with the purchase. A few weeks later, a major hail storm damages the roof and now it leaks. The original disclosure is no longer accurate and the statement which is false:
- Amanda can require Janet to replace the roof.
Explanation:
- Amanda can not require Janet to replace the roof as it was not mentioned in the disclosure statement. The things she can ask the Janet to do are:
- Janet should amend the disclosure statement and deliver it to Amanda.
- Janet can correct the damage to the roof and tell Amanda nothing.
- Amanda can rescind the purchase agreement within three business days after she receives an amended disclosure.
<span>The organizational buying process has more steps than the consumer buying process, which can be attributed to </span>the fact that organizational buying involves teams and takes several months to make decisions.