He is using the "Labeling" aspect of the categorization part of the perception process.
Labelling is portraying somebody or something in a word or short phrase.[1] For instance, depicting somebody who has infringed upon a law as a criminal. Labelling hypothesis is a hypothesis in human science which credits marking of individuals to control and distinguishing proof of degenerate conduct. It has been contended that labelling is fundamental for communication. However, the utilization of the term is frequently proposed to feature the way that the name is a depiction connected all things considered, as opposed to something characteristic for the named thing.
I think that westward expansion made America look power hangry and land hangry, also ruthless because of the native Americans they were forcing out of their Holmes.
