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Softa [21]
3 years ago
15

Telefonica Brasil Customer-Retention Program. Telefonica Brasil is one of the largest telecommunications companies in Brazil. It

provides landline and mobile services under the brand name Vivo for some 90 million customers. The company wishes to perform an ongoing customer churn analysis to identify which customers are unhappy and likely to defect to a competitor. Because attracting new customers cost five to six times more than the cost of retaining current customers, implementation of a strong customer-retention program is a critical success factor for any telecommunication company. Which of the following approaches to combat customer churn will maximize profits for Telefonica Brasila. Use call data records, which include customer identification number, call data, call time, and call duration, to identify customers whose status changes from active to inactive and then make those customers special retention offers to entice them to continue as customers.
b. Use customer call data records to identify high-value customers who appear likely to defect; then, consider the likelihood that they will respond to a retention offer plus the cost of the offer itself when determining which customers should receive the offer.

c. Use customer call data records to identify customers who are most likely to defect and who are also most likely to respond to an incentive offer.

d. Recognize that not all subscribers are equal in value, and evaluate the cost to service a customer versus the revenue associated with that customer. Identify high-value customers, and make them all a special retention offer to entice them to remain as customers.
Business
1 answer:
leva [86]3 years ago
6 0

Answer:

a.

Explanation:

Every customer matters, not only should a company focus on her seemingly high-value customers but also on their seemingly low-value customers.

Hence to ensure the retention of their customers and not lose them to competitors, the company should use the customers' data record to provide special retention offers for them to continue as customers.  

Every dollar counts, and no customer can be said to remain forever or leave soon, therefore each of these customers should be treated equally to maximize profit for the company both now and in the long run.

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A ________ identifies that a firm has legally registered its brand name or trade name so the firm has its exclusive use
Nezavi [6.7K]

Answer:

copyright

Explanation:

Copyrights are considered intellectual property. Copyright law protects the intellectual work of an author or corporation (e.g. songs, trademarks, movies, books, etc.). The owner of the copyright has the right to decide if it allows third parties to use their protected material either for money or freely. So anyone that wishes to copy or use copyrighted material must be authorized by the owner.

5 0
3 years ago
Leona, whose marginal tax rate on ordinary income is 37 percent, owns 100 percent of the stock of Henley Corporation. This year,
riadik2000 [5.3K]

Answer: See explanation

Explanation:

First and foremost, it should be noted that there's a flat tax rate of 21% on the taxable income, therefore the after tax income will be:

= (1 - 21%) × $1 million

= 79% × $1 million

= $790,000

Therefore, the amount of the dividend payment is $790,000 which is given to Leona.

The after tax cash flow from the dividend receipt will be:

= $790,000 - (20% × $790,000)

= $790,000 - (0.2 × $790,000)

= $790,000 - $158,000

= $632,000

Therefore, the total tax by Henly and Leona will then be:

= $210,000 + $158,000

= $368,000.

This is 36.8% (368000/1 million) of the tax rate.

5 0
2 years ago
The three-letter code that summarizes your three strongest career types is called your
lorasvet [3.4K]
I think it's called the Holland code.
8 0
3 years ago
Read 2 more answers
Jerry is a 30 percent partner in the JJM Partnership when he sells his entire interest to Lucia for $82,750 cash. At the time of
Scrat [10]

Answer:

Jerry's gain on the sale= $28,500

Explanation:

When Jerry sells his interest in JJM to Lucia his basis ($54,250) is what he owes and will be taken out of the proceeds he will get for selling his interest in the company.

Therefore

Jerry's gain on the sale= Amount of sale- Jerry's basis

Jerry's gain on the sale= 82,750- 54,250

Jerry's gain on the sale= $28,500

6 0
3 years ago
d needs life insurance that provides coverage for only a limited amount of time while also paying the lowest possible premium. w
Phoenix [80]

The kind of policy is needed Level term.

With limited payment life insurance, the policyholder refrains from extending the policy to ultimately pay the premium. Instead, you pay the full cost of the policy over time. Term life insurance, also known as pure life insurance, is a type of death benefit that is paid to the policyholder's heirs over a specified period of time.

Life provides whole-life protection at a premium for 30 years. The advantage of this policy is that premiums can be carried forward for 30 years, making life insurance cheaper compared to other limited payment options. Single premium life insurance allows policyholders to make a lump sum payment instead of monthly, quarterly, or yearly payments.

Learn more about Life insurance here:-brainly.com/question/25954612

#SPJ4

6 0
1 year ago
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