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Softa [21]
4 years ago
15

Telefonica Brasil Customer-Retention Program. Telefonica Brasil is one of the largest telecommunications companies in Brazil. It

provides landline and mobile services under the brand name Vivo for some 90 million customers. The company wishes to perform an ongoing customer churn analysis to identify which customers are unhappy and likely to defect to a competitor. Because attracting new customers cost five to six times more than the cost of retaining current customers, implementation of a strong customer-retention program is a critical success factor for any telecommunication company. Which of the following approaches to combat customer churn will maximize profits for Telefonica Brasila. Use call data records, which include customer identification number, call data, call time, and call duration, to identify customers whose status changes from active to inactive and then make those customers special retention offers to entice them to continue as customers.
b. Use customer call data records to identify high-value customers who appear likely to defect; then, consider the likelihood that they will respond to a retention offer plus the cost of the offer itself when determining which customers should receive the offer.

c. Use customer call data records to identify customers who are most likely to defect and who are also most likely to respond to an incentive offer.

d. Recognize that not all subscribers are equal in value, and evaluate the cost to service a customer versus the revenue associated with that customer. Identify high-value customers, and make them all a special retention offer to entice them to remain as customers.
Business
1 answer:
leva [86]4 years ago
6 0

Answer:

a.

Explanation:

Every customer matters, not only should a company focus on her seemingly high-value customers but also on their seemingly low-value customers.

Hence to ensure the retention of their customers and not lose them to competitors, the company should use the customers' data record to provide special retention offers for them to continue as customers.  

Every dollar counts, and no customer can be said to remain forever or leave soon, therefore each of these customers should be treated equally to maximize profit for the company both now and in the long run.

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Some goods can be produced at low cost only if they are produced in large quantities. this phenomenon is called
I am Lyosha [343]
I believe your answer is:

economies of scale
3 0
4 years ago
A perfectly competitive market has a. only one seller. b. at least a few sellers. c. many buyers and sellers. d. firms that set
Natali [406]

Answer:

c. many buyers and sellers.

Explanation:

A perfect market for competition is a market that has a high level of competition.

It has the following features -  

1. With regard to the market, knowledge is great in this rivalry between producer and consumer.

2. Free entry, and exit  

3. Deals with same or homogeneous products  

4. The sellers and buyers are more in this market  

5 0
3 years ago
Journalize the entries to record the following selected transactions.
zlopas [31]

Answer:

Journal Entries

                                               Dr.               Cr.

Sale of Merchandise

a. Account Receivable        $4,240

Sales                                                        $4,000

Sales Tax Payable                                  $240

Cost of Goods Sold             $2,360

Merchandise Inventory                          $2,360

b. Payment of Sales Tax

Sales tax Payable                 $42,110

Cash                                                         $42,110

Explanation:

Sales of Merchandise increase the account receivable and tax liability as well. Inventory has been reduced by the cost of merchandise.

Tax is paid and sales tax liability is reduced along with cash.

5 0
4 years ago
Read 2 more answers
Jase Manufacturing Co.'s static budget at 7,800 units of production includes $39,000 for direct labor and $3,120 for electric po
Orlov [11]

Answer:

Option A. Variable costs of $56,700 and $43,900 of fixed costs

Explanation:

Given:

Jase Manufacturing Co.'s static budget at 7,800 units of production includes;

Direct labor = $39,000

Electric power = $3,120

Total fixed costs= $43,900

Variable costs = [$(39,000 + 3,120) ÷ 7800] × 10,500= $56,700

Fixed costs = $43,900

8 0
3 years ago
The Heuser Company’s currently outstanding bonds have a 10% coupon and a 12% yield to maturity. Heuser believes it could issue n
liraira [26]

Answer: After-tax cost of debt is 7.8%.

Explanation:

Given that,

coupon = 10% (outstanding bonds)

yield to maturity (YTM) = 12%

marginal tax rate = 35%

The after-tax cost of debt:

After-tax cost of debt = YTM (1 - Tax rate)

= 12% (1 - 0.35)

= 0.12 (0.65)

= 0.078

= 7.8%

YTM is used in the after-tax calculation because it represents the true pre-tax cost of debt to the issuer.

Therefore, the after-tax cost of debt is 7.8%

7 0
4 years ago
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