Question

The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.A) self-relianceB) self-perceptionC) psychogenicD) stimulus-responseE) projective

Answer 1

Answer: D) stimulus-response

Explanation:

Buyer Behaviour: Stimulus-Response Model.

This is stimulus-response model is the one that is used to determine the buyers behavior

Stimuli refers to input elements which will trigger the buyers response which comes as out put. The middle part is the characteristics of the buyer which defines the decision the buy will make.

Input are market stimulus which are meant to trigger the buyer's response.

These are prices,products,promotion ,place and other stimulus

Then this is followed by the decision making which is determined by the characteristics of the buyer.

Buyers response are

Product choice ,brand choice ,retail choice ,dealer choice ,purchase frequency,purchase limiting ,purchase amount.

Characteristics of a buyer that have impact on the purchasing decisions are

Psychological factors , social factors and personal factors.

For example the market stimuli which is the price , lowering the price may trigger a response from the buyer but this will depend on whether the buyer does feel like they need that product or are they personal users of that product their response will be is it their brand choice and then they can make a decision to either buy if or not but it.