Question

Oromyx Inc., a manufacturer of home appliances, received consumer complaints about its product demonstration and installation services. The management ordered an investigation to determine the reasons behind these complaints. It was then found that the employees that were hired to demonstrate and install the appliances lacked hands-on experience with the appliances they were selling. The management immediately started a training program for the employees to get them better accustomed to the appliances. Eventually, their service ratings and sales showed improvement. In this scenario, the work team improved __________
A) employee productivity
B) customer satisfaction
C) design efficiency
D) product diversification

Answer 1

Answer:

B) customer satisfaction

Explanation:

Customer satisfaction is a measure that shows how happy the customers are with the products and services of the company. In this scenario, the work team improved the customer satisfaction because when the employees were trained, they were able to offer a better service which increased customer satisfaction and this was reflected in the service ratings and the rise in sales.