Question

You hire an experienced pet industry executive to consult with you both throughout the process. In your first meeting, she presents you with an initial market analysis and trend report. The first decision you need to make is what type of retail format you think will be best for your new venture.a. Superstore (general merchandise discount store)
b. Specialty store
c. Category killer

Answer 1

The correct answer is B; Specialty store.

Further Explanation:

Since the client hired a pet industry consultant you can guess that the store is about pets. The market analysis and trend report will show how much stores with pet supplies makes per month/year.

The client is opening their first store and will not want to open a superstore right out of the gate. Since they will not be known to many and it is worded like it an individual opening the store by themselves.

A category killer store is a like a franchise or chain store. For example, a Home Depot or PetSmart. The client will not want to do this either since it takes a lot of capital and lengthy process to achieve.

The client will want to go with a specialty store to build up a customer base and focus on the items they want to bring to new customers. A specialty store will bring in the clientele that they are targeting. The specialty store will have items that larger stores do not have and can carry homemade items also.

Learn more about specialty stores at brainly.com/question/11950122

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