I believe the answer is: Field research
Field research refers to a form of research which data is accumulated from other places outside our work-room or laboratories. What considered as 'outside' places would be varied depending on the discipline that being studied. For social studies, environment outside the place where the researchers accustomed to would be considered as outside environment.
<span>This is a dialogic conversation. Compared to monologic conversation, this is an exchange whereby all parties involved are speaking to each other, instead of one person taking over the floor while everyone else simply listens to the information given.</span>
I believe it was Franz Boas.
He argued that in order to understand what is (behaviors, beliefs, , symbols), one had to examine them in their local context.