Question

Which of the following statements about fragmented industries is true? a. They essentially enjoy a national brand loyalty. b. They are usually characterized by large, mass-production operations. c. They require companies to use focus strategies to meet specialized customer needs. d. They are usually dominated by one or two large companies that enjoy the power to influence industry prices. e. They do not attract new entrants as they have extremely high entry barriers due to economies of scale.

Answer 1

Answer:- They require companies to use focus strategies to meet specialized customer needs.

Explanation:- A fragmented industry is an industry in which many organizations compete and there is no domination of the industry by any single or small group of companies. However, it is true that they require companies to use focus strategies to meet specialized customer needs.