Question

A political advertisement shows a picture of the politician holding a baby while petting a puppy. Which persuasive technique is used?
A. trust B. facts C. emotional D. endorsements

A billboard for a hospital lists all of the modern technology it can provide for its patients.
Which persuasive technique is used?
A.trust B.facts C.emotions D.endorsements

Answer 1

The first answer is 1.d and the second 2.b

Answer 2

A political advertisement shows a picture of the politician holding a baby while petting a puppy. This shows an emotional (C) persuasive technique.

• Even though the politician is someone that is well known, it is not an endorsement. An endorsement for a political advertisement would likely show someone famous saying they are voting for this politician. Rather, the ad is trying to appeal to the viewers' emotions. He wants to be seen as a caring father figure.

A billboard for a hospital lists all the modern technology it can provide for its patients. This an a factual (B) persuasive technique.

• The hospital is stating what they can provide, which are facts. The services are what bring in new patiets.