Question

Cognitive dissonance occurs during which stage of the consumer decision-making process? A. problem recognitionB. information searchC. evaluating alternativesD. making the purchaseE.post-purchase evaluation

Answer 1

Answer:

E

Explanation:

Cognitive dissonance is sometimes referred to as buyer's regret and often arises when consumers begin to wonder if they made the right purchase decision. This happens during the post-purchase evaluation stage.