Question

Utility refers to Multiple Choice the benefits or customer value received by users of the product. the fixed costs associated with the production of a single unit of a product within a product line. the variable costs associated with the production of a single unit of a product within a product line. the adaptability of a marketing program to adjust to changes in the marketing environment. the number of alternative uses or benefits that can be provided by a single product or service.

Answer 1

Answer:

A. the benefits or customer value received by users of the product.

Explanation:

Utility refers to the benefits or customer value received by users of the product. This ultimately implies that, any satisfaction or benefits a customer derives from the use of a product or service is generally referred to as a utility. These utilities can be classified into four (4) main categories and these are;

1. Time utility: this is associated with the benefit or customer value received by users of a particular product when needed or at the right time.

2. Form utility: it is the satisfaction or benefits a customer receives from the provision of alternatives or production of close substitutes.

3. Possession utility: it involves making goods and services readily available for customers to purchase or use.

4. Place utility: it involves making a good provision of outlets or shops where customers can easily find or come to when purchasing products.