Answer:
Explanation:
Target marketing is a way of focusing your advert on specific people, location, age group, interest, in order to have a maximum yield.when utilizing target marketing strategy, there are a lot of advantages that are attached to it as discussed below;
- Precise advertisement ; when you have a target market you are aiming at you will not waste your energy in running numerous advertisements to the target area you only advertise what they need. e.g if a certain area in London demands for ladies bags so often and you make both female bags and male bags, your advert will definitely be on the bags that are demanded more often.
- It saves cost ; cost of running advert for so many goods and services will be reduced because you already know your target customers you only advertise what they needed with little money and more result.
- Loyalty; when you channel your strength in an area of target you become more reliable and trustworthy and you start to gain loyalty from your existing customers and referrals from them.
- Increased customer base your customer base will increase because your customer base has friends and family so they introduce you to them and from there your customer base increases.
Answer:
I used an excel spreadsheet since there is not enough room here.
Explanation:
Answer:
Participative leadership style
Explanation:
Path goal theory is a leadership theory that specifies the leadership style that should be used in an organization to achieve a goal based on the employees and the working environment. The following steps are to be taken based on the path goal theory:
- Determine the employee and environmental uniqueness based on their needs.
- Selecting a leadership style and adjusting this style based on the employees need.
- Focusing on how to motivate the employee to achieve the goal
Participative leadership style is a style in which leaders involves their subordinates by asking them for suggestions before making a decision. This style is best used when subordinates are highly involved and trained.
Answer:
marginally attached staff and part-time staff that hope on getting full-time jobs
