Question

The Village Green, a women's clothing store, took a map of the city and the checks written by its customers during the last quarter. The store's owner then marked the address of each customer on the map with a map pin. By looking at where the pins clustered on the map, she could determine her trade area. She was engaged in:_______.

Answer 1

Answer: Customer spotting

Explanation:

Customer spotting could be defined as when a business tries to spot where her customers are based via their location. This study has the interest of finding the exact location of various customers who either patronize a product or are potential customers likely to buy the product. The Village Green, tries to spot her customers both potentials through the map, this is known as Customer spotting.

Answer 2

Answer: customer spotting

Explanation:

A technique used in trade area analysis that "spots" (locates) residences of customers for a store or shopping center.