It's purpose is to promote the "Make A Difference Day" program which encourages people to make a difference, together! It has been used as a tool to make announcement, create instructions, promote awareness and calls for an action to be done in relation to the programs vision.
The last choice is not a way to use context clues because it doesn't even help a student understand the meaning of the word. Noticing whether something is a vowel or a consonant will accomplish very little when you are trying to understand the meaning of a word.