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Akimi4 [234]
3 years ago
6

Why are designer shops able to price their clothes so very expensive and yet still get clients even though similar clothes that

are available in a supermarket chain shops cost pretty much less?
Business
1 answer:
hram777 [196]3 years ago
8 0

Cuando necesitas comprar un producto o contratar un servicio accedes a una enorme variedad de opciones que siguen multiplicándose gracias al comercio digital. Antes de elegirlo haces una detallada comparación online desde tu ordenador o móvil. Por ello las estrategias de precios están enfocadas a contestar a la pregunta: ¿qué precio está dispuesto a pagar mi cliente?

Para la elaboración de este artículo hemos contado con la opinión de Fernando Doral, experto en  marketing, comunicación y publicidad y coordinador y docente del MBA de la Escuela de Negocios y Dirección – ENyD. A lo largo del artículo encontraremos desglosadas las preguntas sobre los factores determinantes al crear una estrategia de precios eficaz.

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