The cognitive perspective emphasizes mental processes, while the behavioral perspective emphasizes (even if you look it up, it’ll say the obvious) behavior.
Answer: Customer equity
Explanation:
Craig's beer company is building it's customer equity, by consciously maintaining a good relationship with their existing customers while also pursuing customers. Customer equity is the financial benefit a company derives from it's relationship with it's existing and future customers.
Research conducted in a natural environment, rather than in a laboratory, is likely to be observational research.
In observational research, people and phenomena are observed in their most natural environments. Instead of using organized environments like study labs or focus groups, this allows researchers to observe how their participants make decisions and respond to circumstances in their everyday lives.
Many qualitative research procedures, like thematic analysis and grounded theory, make use of observational methods. Both approaches may include phases of data collection using observational techniques in unstructured environments.
You can observe what occurs in a natural environment when you undertake the observational study. By doing this, you can get insights that you otherwise wouldn't be able to learn from traditional research techniques like focus groups or surveys. The actions you see may be more realistic and natural.
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Answer: Conformists
Explanation:Conformists is a person who follows prevailing standard of conduct. Conformists is thinking and acting as everyone else instead of been different.