Question

In 2014, General Mills acquired Annie's Home-grown, an organic food company, to meet a growing demand by consumers to have access to organic and natural foods. The company used marketing research to identify ways to grow the brand, promote it, and evaluated plans to market it. This is an example of what use of marketing research?A. Generating, refining, and evaluating potential marketing actions.B. Generating and identifying potential marketing actions.C. Identifying marketing opportunities and problems.D. Identifying market problems and generating marketing actions.

Answer 1

Answer:

A. Generating, refining, and evaluating potential marketing actions.

Explanation:

Marketing research are the processes that are used to connect consumers and manufacturers to marketers. Infornation is used to generate, refine, and evaluate potential marketing actions. It is used to evaluate marketing mix and how changes affects the consumer's behaviour.

General Mills used marketing research to identify ways to grow the brand, promote it, and evaluated plans to market it. Due to increased demand for organic and natural foods.

This is use of generating, refining, and evaluating potential marketing actions.