This question is about the correct source of data for a Marketing Strategy Report. See the possible list of sources below.
<h3>What are the possible internal sources of data that one will refer to in your review of operations?</h3>
Sources to be used in this case are statistics relating to sales and marketing data. Examples are;
- Demography of existing clients
- Current Marketing strategies that have been deployed in the past
<h3>What are the possible external sources of data that you will refer to in your review of operations?</h3>
- Business intelligence on the competition
- Statistics related to the size of the market.
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Answer:
A. power distance
Explanation:
In the context of Hofstede's cultural dimensions, this difference in cultures is part of the power distance dimension, which corresponds to the hierarchical position of the members of an organization and the appropriate relationship form for each hierarchy in an organization that occurs in certain cultures, reinforced by an inequality that already occurs in society.
To avoid offensive behavior in multinational businesses, it is necessary to have multicultural skills that include ethics, respect and knowledge of a new culture and its rules.
The reason that the elasticity of demand is 0.62 for business and 0.12 for economy is because the economy class is more elastic than that of the business.
When the flight ticket of those flying business class is raised, they would not be affected much because they are rich and can afford it. They do not care much about the raise in price.
For the average flyer using the economy flight, raising the price of the ticket would affect him and he may end up reducing his demand for it.
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Answer:
Make - Use - Dispose
Explanation:
Consumer Behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods and services. It includes factors that influence purchase decisions. In order to make and build successful brands, knowing consumer behavior is very important. Large organisations and brands are always in search of exploring and knowing what consumers are purchasing, how they are purchasing, when they are purchasing and how much they are purchasing. They are also in search of who actually make the buying decision, how he or she makes that decision, how many people are involved in buying decision and how they use their products etc.
It bettered their relationship
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