Iago and Desdemona were merchants selling a variety of goods in Venice Beach. They felt they had saturated the local market and
were thinking of expanding their business to a nearby community. What factors should they consider as they decide which geographic segment to enter next
If there is Market for their product in the new community
The state of growth of the community
Are there competitors they are going to meet there
Can there warehouse service both community conveniently
Explanation:
Entering into a new market in a different geographical location needs a whole lot of strategic planning so that one can be able to penetrate the market there and the things to consider are namely;
Competitions in the community you want to expand to, one has to know if there is competition waiting for them there or they are the only one going to be running the market because this will help plan very well , then you need to know the nature of the community to understand what best can move there and also to consider the growth capacity of the community if it can accommodate what you intend to bring in.
GMOs are the subject of strong hostility in France and in other European countries, particularly because their risk/benefit balance is perceived as very unfavorable and because the general public often lacks confidence in their promoters and the regulatory process.
