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tatuchka [14]
3 years ago
6

advertising copywriter ________ recognized in 1841 that there were merchants who needed to reach consumers other than their loca

l newspaper readership. He contacted several Philadelphia newspapers and agreed to broker the sale of space between them and interested advertisers, thus inventing the advertising agency.
Social Studies
1 answer:
Tju [1.3M]3 years ago
6 0

The correct answer is Volney B. Palmer

Advertising copywriter <u>Volney B. Palmer</u> recognized in 1841 that there were merchants who needed to reach consumers other than their local newspaper readership. He contacted several Philadelphia newspapers and agreed to broker the sale of space between them and interested advertisers, thus inventing the advertising agency.

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