Many people walk into Black Friday with high expectations. This doesn't always work out because shoppers often find it very over overwhelming being in very crowded areas. A lot of people also find it frustrating when u want to buy something but its already gone at the shelf or the store runs out of the particular product. In the end, its all about your expectations of the experience.
Frederick Douglas would rather that people treat him with contempt than conforming to other's desires, thus betraying himself and his values. This shows that he wants to be true to himself, and in a world where other people's opinions matter more than your own, that is a very bold statement. Some people have beliefs that are very valuable to them, yet they consider abandoning them for the sake of popularity or preventing ridicule.
Direct Object is the correct answer.