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sladkih [1.3K]
3 years ago
5

New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a la

rge market share because___________.
a. Beyond a certain level of spending, diminishing returns set in.
b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits.
c. Advertising is utilized for maintaining brand awareness and market share.
Business
1 answer:
mestny [16]3 years ago
3 0

Answer:

b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits

Explanation:

New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share because a certain minimum level of exposure is needed to measurably affect purchase habits.

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Halka Company is a no-growth firm. Its sales fluctuate seasonally, causing total assets to vary from $345,000 to $410,000, but f
mihalych1998 [28]

Answer:

$345,000

Explanation:

Since Halka Company uses a maturity matching approach, it must match its short term working capital with its short term debts, and its long term working capital with its long term debts. Halka's assets should be compensated with a corresponding debt instrument of similar maturity.

Since Halka's assets vary form $345,000 to $410,000, its long term debt plus equity should match at least $345,000.

3 0
3 years ago
Thomas Consultants provided Bran Construction with assistance in implementing various cost-savings initiatives. Thomas’s contrac
expeople1 [14]

Answer:

1. $54,000

2. $50,000

3. $50,000

Explanation:

1. The computation of transaction price if the expected value is used is shown below:

= Flat fee + (Cost savings × given percentage)

= $50,000 + ($20,000 × 20%)

= $50,000 + $4,000

= $54,000

2. The computation of transaction price if the estimate of variable consideration is used. So, only a flat fee should be considered and the cost saving is ignored. Hence, the amount is $50,000

3. The computation of transaction price if the estimate of variable consideration is used. So, only a flat fee should be considered and the cost saving is ignored. Hence, the amount is $50,000 as there is very uncertainty due to lack of experience

6 0
3 years ago
The value of what you owe minus what you owe is called
aliina [53]
Hey there!

I think you meant to type "value of what you <em>own</em> minus what you owe". Let me know if this assumption isn't correct, though I don't know what the value of what you owe is besides... ya know, what you owe. 

The value of what you own is called you assets. This can include anything of value that you own, particularly your pricier possessions. Think of a vintage family heirloom or a highly–priced article of clothing. Assets, though, includes the value <em>everything</em> that you own that you could possibly put a price tag on if you were certain someone would buy it. 

What you owe is called your liability. This is basically any debt that you owe anyone, whether it be your buddy who footed your lunch bill the other day when you didn't have enough cash or a student loan you used to pay for college. 

Your assets minus your liability is called your net worth. This is basically what you are worth in total. This makes sense, since any debt you owe will be taken out of the amount that you are worth or any money that you have.

Net worth will be your answer. 

Hope this helped you out! :-)
4 0
3 years ago
Which of the following characteristics apply to taxable fringe benefits? (Check all that apply.)
EleoNora [17]

Answer:

Employers treat the taxable fringe benefits the same as cash compensation.

Explanation:

Taxable fringe benefits "are included in gross income and subject to federal withholding, social security, and Medicare taxes".

Fringe benefits are "perks and additions to normal compensation that companies give their employees, such as life insurance, tuition assistance, or employee discounts".

* The cost of the taxable fringe benefit is deductible to the employer, not the value of the benefit to the employee.

FALSE,  the taxable fringe benefit is not deductible from the employer.

* Employers treat the taxable fringe benefits the same as cash compensation.

TRUE, and as we can see on the definition above the taxable fringe benefits are treated as a compensation that comapnies giv their employees.

7 0
3 years ago
In dual agency, which duty would be the easiest to carry out for both clients?
Lena [83]
In dual agency, which duty would be the easiest to carry out for both clients? Care. In business law, care means that the person who is licensed will carry out their duties to the best of their ability and competently. 
5 0
3 years ago
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