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sladkih [1.3K]
3 years ago
5

New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a la

rge market share because___________.
a. Beyond a certain level of spending, diminishing returns set in.
b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits.
c. Advertising is utilized for maintaining brand awareness and market share.
Business
1 answer:
mestny [16]3 years ago
3 0

Answer:

b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits

Explanation:

New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share because a certain minimum level of exposure is needed to measurably affect purchase habits.

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nformation taken from a Sears, Roebuck and Company annual report follows. December 31 Long-Term Debt ($ in millions) Year 2 Year
cestrela7 [59]

Answer:

The interest expense company recorded during Year 2 on the 7% debentures is $27,535,600

Explanation:

As the interest expense is different from the interest payment made on the debenture. It also includes some other costs. Effective interest rate includes the effects of all related costs of debentures. So the interest expense of a debenture will base the effective interest rate of the debenture.

We can calculate the Interest expense on 7% debtures as below

Interest Expense = Value of Debenture x Effective interest rate

Interest Expense = $188,600,000 x 14.6%

Interest Expense = $27,535,600

5 0
3 years ago
Mill Company began operations on January 1, 20X1, and recognized income from construction-type contracts under different methods
Vinvika [58]

Answer:

Deferred tax asset balance on  December 31, 20X3 =   $115,500

Explanation:

The computation of the amount of deferred income taxes should Mill report is shown below:

<u>Year   Tax purpose   Book purpose   Difference   Deferred tax book </u>

20X1     $400,000          $0                $400,000        $84,000

20X2    $625,000     $375,000         $250,000        $52,500

20X3     $750,000     $850,000        ($100,000)        ($21,000)

Deferred tax asset balance on  December 31, 20X3 =   $115,500

5 0
2 years ago
The ___ show(s) the quantity of a good consumers would be willing and able to purchase at a given time for a range of prices whi
finlep [7]

Answer:

a) demand curve and demand schedule

Explanation:

A demand schedule is actually a table while a demand curve is a graph. Understanding the difference between the two of them is important in answering this question but both show different quantities of goods that consumers are willing to buy at different prices. An important assumption is that other factors affecting the quantity demanded are held constant. In summary, a demand schedule shows this relationship in a tabular form while demand curve shows it in a graphical form.

3 0
3 years ago
Q Co. prepares monthly income statements. A physical inventory is taken only at year end; hence, month-end inventories must be e
Dmitriy789 [7]

Answer:

$14,000

Explanation:

Sale made = Accounts Receivable on 30 June + Collections of accounts - Accounts Receivable on 1 June

= $15,000 + $25,000 - $10,000

= $30,000

Cost of goods sold = Sales made ÷ rate of mark-up on cost

= $30,000 ÷ 150% × 100%

= $20,000

Estimated cost of the June 30 inventory = Inventory Balance on June 1 +  Purchases made during June -  Cost of goods sold

= $18,000 + $16,000 - $20,000

= $34,000 - $20,000

= $14,000

5 0
3 years ago
Which two main categories can an organization fall into that would require them to comply with hipaa rules?.
Klio2033 [76]

The main categories that an organization can fall into that would require them to comply with hipaa rules are covered entities and business associates.

<h3>What is HIPAA rule?</h3>

HIPAA rule simply means national standards to protect individuals medical records and other health information.

In this case, the main categories that an organization can fall into that would require them to comply with hipaa rules are covered entities and business associates.

Learn more about HIPAA rule on:

brainly.com/question/11069745

4 0
2 years ago
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