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sladkih [1.3K]
3 years ago
5

New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a la

rge market share because___________.
a. Beyond a certain level of spending, diminishing returns set in.
b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits.
c. Advertising is utilized for maintaining brand awareness and market share.
Business
1 answer:
mestny [16]3 years ago
3 0

Answer:

b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits

Explanation:

New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share because a certain minimum level of exposure is needed to measurably affect purchase habits.

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If price is less than the average variable cost of a representative firm in a competitive industry in short-run:_________
IceJOKER [234]

Answer:

I think the answer is "D"

Explanation:

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2 years ago
In July 2012, a small chocolate factory receives a large order for chocolate bars to be delivered in November. The spot price fo
Anettt [7]

Answer:

$24,530, $23,530

Explanation:

Incomplete word <em>"and if the spot price in September proves to be $2,300."</em>

<em />

Note that Call options will be exercised only if the price on expiry is greater than strike price

Strike price = $2400

Premium paid = $53 for each contract, so the total premium paid = $530 for 10 contracts

<u>CASE 1</u>

Price = $2600

As price on expiry=2600 > Strike price=2400

Call option will be exercised.

Company will pay = $2400 * 10+530 = $24,530

<u>CASE 2</u>

Price = $2300

As price on expiry=2300 < Strike price=2400

Call option will not be exercised and will purchase from open market

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4 0
2 years ago
According to Lucas and​ Sargent, workers and firms have rational​ expectations, and therefore if the Fed pursues an expansionary
NeX [460]

Answer:

D. agents will immediately adjust their expectations of inflation up.

Explanation:

Expansionary monetary​ policies are geared towards stimulating economic growth. The Fed can impose lower interest rates or purchase bonds and securities in open market operations as expansionary tools. Lowering interest rates encourages banks and other lending institutions to lend money to firms and households.  

Purchasing bonds and securities adds money to the banking system. The increased money will be loaned out to businesses and individuals. The availability of low-cost credit motivates firms to borrow and expands their business capacities. When households borrow with ease, it leads to an increase in consumption expenditure.  These actions result in too much money in circulation, which is inflation.

4 0
3 years ago
New smoke wants to market its cigarettes to young adults, so it decides to create an ad using an attractive celebrity couple. by
Arada [10]

The company is using the peripheral route

6 0
3 years ago
Corris Co. accumulates the following data concerning a mixed cost, using miles as the activity level. Miles Driven Total Cost Ja
Sedbober [7]

Answer:

Variable cost per unit= $1.5

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Giving the following information:

Miles Driven Total Cost

January 10,000 $17,000

February 8,000 13,500

March 9,000 14,400

April 7,000 12,500

<u>To calculate the variable and fixed costs under the high-low method, we need to use the following formula:</u>

Variable cost per unit= (Highest activity cost - Lowest activity cost)/ (Highest activity units - Lowest activity units)

Variable cost per unit= (17,000 - 12,500) / (10,000 - 7,000)

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Fixed costs= 12,500 - (1.5*7,000)

Fixed costs= $2,000

5 0
3 years ago
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