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sladkih [1.3K]
3 years ago
5

New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a la

rge market share because___________.
a. Beyond a certain level of spending, diminishing returns set in.
b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits.
c. Advertising is utilized for maintaining brand awareness and market share.
Business
1 answer:
mestny [16]3 years ago
3 0

Answer:

b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits

Explanation:

New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share because a certain minimum level of exposure is needed to measurably affect purchase habits.

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Suppose public authorities were contemplating locating a hazardous waste incinerator in a particular community. If the members o
Sergeeva-Olga [200]

Answer:

Explanation:

The fact that members of that particular community are willing to pay a large sum of money as much as $25,000 demonstrates their willingness to pay for clean air which is actually beneficial to the health because studies have shown that breathing in unclean air can lead to several respiratory illnesses of varying severity.

8 0
4 years ago
What 4ps known as ?
emmainna [20.7K]

Answer:

4 P's are place, price, product, and promotion

Explanation:

The four P's of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service.

4 0
3 years ago
Axcel Software began a new development project in 2020. The project reached technological feasibility on June 30, 2021, and was
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Answer:

$560,000

Explanation:

We can only amortize the $1,400,000 that the company spent after technological feasibility was reached. Research and development costs prior to June 30th must be treated as expenses.

Since the software s expected to generate $10 million during its lifetime, we can amortize 1/10th of the software development cost for each million sold:

($1,400,000 / 10) x 4 = $560,000

6 0
3 years ago
Pursuant to a complete liquidation, Oriole Corporation distributes to its shareholders land held for three years as an investmen
andrew-mc [135]

Answer:

A. $270,000 gain

B. $240,000 gain

Explanation:

A. Calculation to determine the tax consequences to Oriole Corporation on the distribution of the land

Tax consequences=$520,000 – $250,000

Tax consequences=$270,000 gain

Therefore Oriole will recognize a $270,000 gain on the distribution

B. Calculation to determine the tax consequences to Oriole on the distribution

Tax consequences=$490,000 – $250,000

Tax consequences= $240,000 gain

Therefore Oriole will recognize a gain of $240,000 on the distribution.

6 0
3 years ago
Demelza purchased her favorite perfume three months ago, J’adore by Dior, for $75. She logs online to purchase one for her frien
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Answer:

Option (d) is correct.

Explanation:

Initial price of perfume three years ago = $75

New price of perfume = $100

Therefore,

Percentage change in the perfume price:

= [(New price of perfume - Initial price of perfume) ÷ (Initial price of perfume)] × 100

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Hence, the percentage change in the perfume price is 33.33%.

8 0
4 years ago
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