Several artists in Charleston, South Carolina, have created an arrangement to sell their paintings. They have set up an art gall
ery in downtown Charleston so tourists and art lovers can look at their paintings and buy the ones they like. Each artist takes a turn acting as the salesclerk at the gallery. In terms of the marketing channel, the gallery is acting as____________.
The process of retail refers to selling goods and services to consumers to earn profit. Retailer controls the distribution process by purchasing goods and services from producer and selling them to end buyers. In the above case, the artist took turn to sell their products to customers and therefore acting as a retailer.
